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20 must-have beauty products of female founders for International Women’s Day 2022


With International Women’s Day, it’s the right time to support the voices – and creativity – of women around the world. With this in mind, we asked ten stylish female beauty founders to share experiences from their own collections and reveal the products created by their creative industry colleagues that they love most. make.

“Supporting the founders you want to see in the world is how you help build a truly nurturing and self-sustaining ecosystem,” notes Trinity Mouzon Wofford, 28 years old, co-founder and CEO of healthcare brand Golde. As the youngest black woman to ever have her products — edible superfoods and exfoliating masks — line the shelves of Sephora, she understands the power of representation and community. “There’s enough room for all of us to win.”

With beauty elements ranging from delicate pigments to show-worthy body oils, it’s easy to say: Women’s advocates have never been so beautiful.

Amanda Chantal Bacon, Founder of Moon Juice

California-based healthcare professional Amanda Chantal Bacon known for its inside-out approach to a glowing complexion. “SuperYou is my daily, non-negotiable stress care,” she says of her adaptogen-rich supplement. “I like to think of it as SPF (protective factor against stress): You use it every day to protect yourself from the environment that will burn you (exhaustion).” Still, she’s not immune to choosing her makeup carefully. Enter the 95% natural mascara created by Westman Atelier’s Gucci Westman, whom Chantal Bacon first connected with through a smoothie recipe and makeup artist’s ashram nurturing. At the time, “Gucci was in the final stages of her clean mascara recipe and promised to send one when finished,” recalls Chantal Bacon, whose sensitive eyes had previously forced her to avoid away from any lash formula. Now, with her new-found voluminous curl, she gleefully notes, “I haven’t stopped using it since.”

Additional Moon Juice SuperYou

Westman Atelier Eye Love You Eye Mascara

Neada Deters, Founder and CEO Lesse

“I feel it is important to support women-founded and other brands,” said the Australian living in Los Angeles. Neada Deters, Their beauty brand, Lesse, has become a favorite among minimalist aesthetic enthusiasts worldwide. In addition to her own Ritual Serum — an oil rich in turmeric and marine minerals, which she notes, “continues to be my number one skincare essential” —Deters is part of her lesser-known nail polish J.Hannah, created by jeweler Jess Hannah Revesz. “Colors are very limited; [they’re] Colors that no one else really makes,” added Deters, calling Eames, an earth chart user, and Miso, the something-but-boring beige. “I think I can have six or seven different shades.”

J.Hannah Nail Polish in Eames

Kerrilynn Pamer, Co-Founder and CEO of CAP Beauty

Nothing is easy Kerrilynn Pamer pick just one hero product from CAP Beauty’s self-care pantry essentials collection — but when pressed, she admits she’s part of organic, suspect-grade matcha. holiday, thanks to its multifunctional feature. “I drink it during the day to focus and support my body, and I also use it as a face mask mixed with some Manuka honey for its anti-inflammatory and skin-nourishing properties,” explains Pamer. Pamer explained. She also swears by Alexis Smartmedicinal flower potion can be eaten. “I trust her mix for anything that harms me. She even helped deal with my rescue dog’s deep anxiety, and now he’s a different, and better, animal. She is truly a healer. ”

Smart first aid kit Alexis Flower Remedy

Susanne Manasi, Founder of Manasi 7

“Women tend to be more holistic, and often when we do something we believe in, we do it radically,” mused the Stockholm-based person. Susanne Manasi, Features a colorful, creamy texture loved by runway make-up artists Fara Homidi. Manasi often looks to her Bronzelighter Roseate — a light coating that leaves skin and extremities like a gentle sunshine — as well as a compliment from Nurture, one of the former winemakers. Frances Shoemacknatural perfume. With notes of rose, orange blossom and ginger, the scent “isn’t overwhelming, but it gives you extra confidence,” says Manasi.

Manasi 7 Bronzelighter Roseate

Abel Smells Nurture Eau de Parfum

Gloria Noto, Founder and CEO of Noto Botanics

By her own admission, Gloria Noto It’s impossible day or night without Noto Botanics’ Deep Serum, a super hydrating formula made with anti-inflammatory rosehip seed and vitamin C-rich grapefruit oil. “Six years ago, you couldn’t have caught me going out without There’s a little bit of foundation to the bare minimum, but now I feel completely confident with just the Deep Serum on my skin,” she says. The highlighter formula even heals her previously blemished skin — not to mention the fact that it works wonderfully on her lips, hands, and hands, too. For another game-changing product in Noto’s arsenal? False eyelashes are sustainably made from Jenna LyonsBrand of LoveSeen. “As a makeup artist on set, I rarely used eyelashes, or I would have to completely customize them by cutting them up,” she recalls. “I don’t even have to touch these lashes because they look so natural and beautiful.”

LoveSeen Cate False Lashes

Babba Rivera, CEO and Founder of Ceremonia

“It’s great to support women-founded businesses because I know firsthand how challenging it can be to build a growing business as a woman, but I also find buying Beauty products from a female founder are a more reliable way. also a customer, ”Ceremonia’s Babba Rivera speak. Case in point is her own shine-boosting scalp oil, which she applies before bed and washes out in the morning for extra silky-soft skin. She also likes Saie’s Glowy Super Gel, founded by Laney Crowell. Rivera explains, “It gives my face shine and shine without any extra layer of coverage. “I love how it lives between skincare and makeup, with clean ingredients that are good for my skin while giving me instant makeup results.”

Ceremoniac Aceite de Moska Scalp Oil

Saie Glowy Super Gel Luminizer

Trinity Mouzon Wofford, Golde . Co-Founder and CEO

With a mission to make healthcare easy and accessible, Trinity Mouzon Wofford Start most days with Golde’s Coconut Collagen Boost, a 100% vegan collagen cream that can be added to tea, coffee and even smoothies. It’s a great place for anyone getting started with superfoods, notes the New Yorker. She is interested in finding products from similarly well-intentioned brands, such as Recovery Oil from Shannon DavenportEsker’s beauty. “It’s formulated with a special extract of carrot seed oil that gives it this warm, earthy scent,” says Wofford of the all-natural skincare savior she’s been researching for several years. past year. “It stays in my routine thanks to its non-greasy formula and 100% clean ingredient list.”

Golde Coconut Collagen Boost

Esker Beauty Restoring Body Oil

Emily L’Ami, Founder of Bodha

Like the nose behind the smokeless incense, aromatherapy pillows and therapeutic perfumes of Bodh Gaya, Emily L’Ami very well versed in the world of intoxicating scents. Currently, she is anointing her mask with Refreshing Ceremonial Oil — a blend of crushed basil, mint leaves, and sage flower — for an uplifting olfactory experience. She is also pursuing Wild Roses from Aftelier Perfumes, a collection of small perfumes that are hand-blended and bottled in Mandy AftelStudio of Berkeley, California. “You can smell the earth, leaves and rose petals,” says L’Ami. “It’s like walking in a rose garden.”

Aftelier Wild Roses Eau de Parfum

Ozohu Adoh, Founder and CEO of Epara

“It is important that beauty brands founded by women be supported as much as possible,” asserts Ozohu Adoh, who noted that, faced with the challenge, it was that same impulse that drove her to continue with Epara, her skincare brand powered by African botanicals. Plus, she continued, “Women know their needs in advance and are therefore able to provide authentic solutions.” Such is the case with her with Balanced Facial Oil, which she awards for “keeping [her] skin is moisturized without leaving it greasy,” as well as Charlotte TilburyPillow Talk Push Up Lashes. “I really enjoy using mascara which has improved my eyes in an amazing way.”

Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara

Lauren Jin, Founder of Clé Cosmetics

In the age of Zoom, Lauren Jin by Clé Cosmetics — the must-have innovative K-Beauty makeup collection — there’s never a shortage of her own lightly pigmented blush, which she dabs on cheeks and lips for a naturally rosy look. Another must-have is the Paraben Free and Vegan Liquid Concealer Made by Kelly Zhang, a Californian. “I met Kelly when I was shopping for microblading, and we ended up talking about our brand,” says Jin. “We then gave each other products, and I’ve been in love with her concealer ever since!”

Clé Cosmetics Melting Lip Powder in Lady Guava

Kelly Zhang Makeup Liquid Concealer

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