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Advertisers continue to flee Twitter as civil rights groups call for a boycott


As Elon Musk is looking To monetize Twitter, he’s facing a much more pressing problem: advertisers are fleeing the platform. On Friday, Musk said “Twitter has suffered a massive revenue decline” due to advertisers’ concerns about content moderation and other issues raised by activists.

Several major companies have paused advertising in recent days, including Audi, Pfizer, General Mills, Volkswagen and others who are wary of potential changes to Twitter’s policies as well as the departure of top executives. Industry groups also expressed concern about under Musk, and The New York Times This week, “IPG, one of the largest advertising agencies in the world, recommended… for clients to pause their spending on Twitter.”

On Friday, the NAACP joined other civil rights groups in urging advertisers to boycott the platform. “Any advertiser sponsoring a platform that incites hate speech, voter denialism, and conspiracy theories is immoral, dangerous, and highly destructive to our democracy. we.

The pullback of advertisers amid calls for an ad boycott shows how quickly Twitter’s ad business has declined under Musk. It also comes just a week after Musk tried industry he doesn’t want to turn the platform into a “free hell for all”. Twitter saw a in hate speech and racial slurs shortly after the news of Musk’s takeover of the company. Twitter’s head of safety later blamed the operation trolling campaign. But the activity has raised concerns among civil rights groups, prompting Musk to meet with civil rights leaders this week.

On Friday, he appeared to blame the drop in ad revenue on many of the same activists. “Twitter has experienced a massive drop in revenue due to activist groups pressuring advertisers, although nothing has changed with content moderation and we have done everything we can to appease activists. ,” he wrote on Twitter.

But a coalition of civil rights groups and activists dismissed Musk’s characterization. On a call with reporters on Friday, they said that Musk’s by Twitter employees, including those who work in moderation and safely, weaken he did after their meeting.

“When you lay off nearly 50% of your staff, including the teams in charge of actually monitoring, monitoring, and enforcing content moderation rules, it necessarily means content moderation. changed,” said Jessica González, co-CEO of Free Press.

The group also raised concerns about Musk amplifying far-right conspiracies related to the assault on the husband of House Speaker Nancy Pelosi; it also cites reports that the current CEO can at Twitter’s current rules protect transgender users. “If Twitter does not take immediate concrete actions that illustrate a genuine commitment to upholding user protection best practices that companies will not support with advertising dollars and We’re seeing it happen in real time,” said GLAAD CEO Sarah Ellis.

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