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Ahrefs homepage, digital health trends, marketing predictions 2022 – TechCrunch


As we approach the end of the year, we’ll be running more stories looking back at topics we’ve looked at in depth over the past few months, and some offering well-informed predictions for the coming year. .

This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote an article on TechCrunch + exploring six digital health trends his corporate VC fund is tracking as we head into 2022.

From Q1 to Q3 of 2021, healthcare startups hit $21.3 billion in VCs, “far surpassing the previous record of $14.6 billion set in 2020 “, Taranto wrote.


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“Companies with strong services, management teams and balance sheets stand out for tremendous value.”

According to Crunchbase, Merck GHI has made 75 investments with 22 exits to date, including companies spanning everything from drug discovery to diabetes detection.

Artificial intelligence, IoT and data analytics are key drivers of innovation, Taranto said, especially with data becoming the central currency of healthcare. ”

We’ll be publishing on a light schedule between now and the new year, but we’ll be back with another release on Friday, December 31 to wrap up in 2021.

Thank you so much for reading TechCrunch+, and I hope you have a great Christmas weekend!

Walter Thompson
Senior Editor, TechCrunch +
@yourprot character

10 growth marketing experts share their 2022 predictions and new year resolutions

The wooden blocks show a hand turning the blocks with the year 2021 into 2022

Image credits: Nora Carol Photography (Opens in a new window) / Beautiful pictures

We reached out to 10 growth marketing experts to find out how they are preparing for 2022 and asked if they had any New Year resolutions to share.

The answers and advice we received were as varied as those we polled, but nearly all indicated that learning – for example, training in analytics, starts with AI tools, etc – take the high place on their to-do list.

Here’s who we spoke to:

  • Jonathan Martinez, Founder, JMStrategy
  • Kate Adams, Marketing SVP, Validity
  • Richard Meyer, growth marketer, Tuff
  • Bas Willems, head of marketing, DataSnipper
  • Gus Ferguson and Alyssa Crankshaw, co-founders, Ascendant
  • Shane Hegde, Founder and CEO, Air
  • Tracey Wallace, chief marketing officer, MarketerHire
  • Greg Sheppard, CMO, Templafy
  • Lauren Kelly, CMO, ThoughtExchange

How does former Better.com CEO Vishal Garg still have a job?

Better.com CEO is leaving

Image credits: Better.com

Former Better.com CEO Vishal Garg is currently taking time off work after laying off 9% of the company’s workforce weeks before its planned mass-market launch.

The announcement was handled so poorly that the company soon hired a crisis management firm and removed Garg from his leadership role after emails surfaced in which he berated investors.

Better.com said it has since hired an outside company to “perform a leadership and culture review”.

Mary Ann Azevedo and Alex Wilhelm looked at the company’s corporate structure and found that investors with enough leverage to push founders have a hard time – meaning they “must not get excited about the Garg is completely removed.”

Capital is a commodity

dollar pack on pallet isolated on white background

Image credits: AlexLMX (Opens in a new window) / Beautiful pictures

By July 2021, the startup founders had raised $268.7 billion from global VCs, an amount surpassing the previous year’s total.

According to Charlie Graham-Brown, Seedstars partner and chief investment officer, and Daniela Moreno, the company’s chief investment marketing officer, when cash is so abundant.

In a post that guides founders through the different types of VC platforms and the value they can provide, the authors prescribe two rules:

  1. No individual or VC firm is good at everything.
  2. What a startup needs most will change over time.

Demand Curve: How Ahrefs’ Homepage Educates Potential Customers to Buy

Laptop engulfed in flames

Image credits: PM pictures (Opens in a new window) / Beautiful pictures

High-conversion homepages have one thing in common: they make it super easy for customers to make a purchase.

“People have short attention spans, so if your homepage is confusing, they will leave,” Demand Curve Community Manager Joey Noble writes in his latest TechCrunch+ post.

In a detailed analysis of SEO company Ahrefs’ homepage, Noble explains how the site captures the reader’s attention, reduces friction, and increases libido.

Bitcoin is religion; web3 is greedy

In the final edition of The Exchange that we will publish in 2021, Alex Wilhelm turned his attention to a recent Twitter thread where Block CEO Jack Dorsey stated that end users are not own web3, “their VC and LP do”.

His comment did not sit well with a number of prominent crypto enthusiasts, who asserted that the decentralized nature of web3 is one of its core features. “Is Jack wrong? No, he’s not,” Alex wrote.

However, “while I don’t want to nod to Jack rocking the web3, I don’t agree with his general philosophy.”

Dear Sophie: What is allowed between a K-1 visa and a green card?

Lone figure at the entrance to the maze fence with the American flag in the center

Image credits: Bryce Durbin / TechCrunch

Dear Sophie,

Good news! After a long delay of COVID, my fiancé has finally come to the US on her K visa.

We are thinking of running to Las Vegas for a quick wedding so we can start her green card application. (In Silicon Valley, we would have to wait a few months to register our marriage.)

After making the application, we want to have a grand wedding in the spring with her family and friends in the countryside and then go on a honeymoon. Is that allowed?

– Happiness in Hayward





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