Fashion

Alexander McQueen suspends McQ . line


Translated by

Roberta HERRERA

Published



June 25, 2022

As many labels have done in the past few years, such as Valentine which recently stopped working Red Valentine line, intended to disappear by 2024, Alexander McQueen currently considering putting an end to it’s subline, McQ. Trademarks owned by Kering group, which is also working to open its largest store in Paris, has now suspended McQ operations.

A look from McQ’s first London show in February 2012 – PixelFormula

News reported by Vogue The business has been confirmed by the brand as follows: “Due to the rapidly changing fashion market, Alexander McQueen and Kering are assessing the future of McQ as a company in its current form. The company’s business has been suspended for the time being. will stand with McQ employees during this time until a conclusion is reached.”

The line was launched in 2006, focusing on denim and casual wardrobes to expand Alexander McQueen’s customer base, led since 2010 by the creative director. Sarah Burton. Initially, the line was licensed by the Italian manufacturer Sinv, but production and distribution took place in 2010, while the styling has been entrusted to a creative collective for the past two years.

In 2012, the label held its first fashion show and opened its own boutique in London, moving upmarket and enriching its product lines to offer a more intimate offering. with the mother line. At the time, seen as a growth engine for Alexander Mcqueen, McQ didn’t seem to be delivering the results he expected.

At the same time, the company, based on the success of the main brand Alexander McQueen, has accelerated development in recent years, becoming one of the heavyweights of the Kering group. GucciSaint Laurent, Bottega Veneta and Balenciaga. According to analysts, its revenue is between 700 and 800 million euros.

Since May, Alexander McQueen has been led by new CEO Gianfilippo Testa. According to our sources, they are currently building a new flagship store in Paris, which will be set up next year not far from their current store at 275, rue Saint Honore, making it a major outlet best of the brand.

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