Tech

Amazon is raising the price of Prime to $139 per year


Amazon Prime price is increasing for the first time since 2018. The company used latest income revealed that they are increasing their fees to $15 per month (previously $13) or $139 per year (previously $119). Higher rates start on February 18 for new customers, but they won’t take effect for existing customers until they renew on March 25 or later – if you’re thinking of joining. try Prime, you might want registration now to lock in the current price for one year.

Amazon records an increase as it “continues to expand” Prime perks along with Higher salary and shipping costs. As with last time around, you can blame Amazon’s ever-more ambitious Prime Video plans for some of the increases. Follow arrive Hollywood ReporterUpcoming Lord of the Rings series expected to cost $465 million for the first season alone — and that’s not including other major hits. Throw in Buy back MGM and Amazon has a lot of costs associated with communication.

The company cannot be blamed for the increase in financial difficulties, at least. Amazon’s net profit jumped nearly 57% in 2021 to $33.4 billion — the protracted COVID-19 pandemic has benefited Amazon’s core shopping business. Profits soar from electric vehicle maker Rivian’s initial public offering (Amazon has 20 percent shares) helped mask lower earnings in the final quarter of 2021, but it’s clear the company doesn’t need to raise Prime for the foreseeable future.

The Prime increase could also upset people outside of Amazon’s customers. The company is increasing the rate even if it against the workers’ efforts to improve working conditions and when it is faced increased government surveillance about its price and other practices. As a result, there won’t be much sympathy from some angles, even if Amazon uses the extra revenue to help employees.

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