Amazon Plans TikTok-Like Shopping Experience In Social Commerce Push

Amazon plans TikTok-like shopping experience in social commerce push Inc said on Thursday that it will roll out a TikTok-like feed on its e-commerce app, hoping to attract new shoppers through a stream of photos and videos from those their favorite influencers.

The move comes as shopping activity slows due to economic uncertainty and decades of high inflation. The feature is also geared towards attracting younger audiences, who respond to formats such as short videos, popularized by TikTok and Instagram.

Users can access the feed by clicking the “light bulb” button in the bottom bar in the Amazon app. The feature will be available to some users in the US earlier this month and roll out to all users in the country in the coming months.

Amazon has warned that its fourth-quarter sales could fall below expectations, and it recently moved to cut thousands of company roles.

(Except for the title, this story has not been edited by NDTV staff and is published from an aggregated feed.)

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