World

Amazon Plans TikTok-Like Shopping Experience In Social Commerce Push


Amazon plans TikTok-like shopping experience in social commerce push

Amazon.com Inc said on Thursday that it will roll out a TikTok-like feed on its e-commerce app, hoping to attract new shoppers through a stream of photos and videos from those their favorite influencers.

The move comes as shopping activity slows due to economic uncertainty and decades of high inflation. The feature is also geared towards attracting younger audiences, who respond to formats such as short videos, popularized by TikTok and Instagram.

Users can access the feed by clicking the “light bulb” button in the bottom bar in the Amazon app. The feature will be available to some users in the US earlier this month and roll out to all users in the country in the coming months.

Amazon has warned that its fourth-quarter sales could fall below expectations, and it recently moved to cut thousands of company roles.

(Except for the title, this story has not been edited by NDTV staff and is published from an aggregated feed.)

Featured video of the day

Leaders of Parliament, Workers Celebrate Himachal Victory With Candy, Firecrackers

news7d

News 7D: Update the world's latest breaking news online of the day, breaking news, politics, society today, international mainstream news .Updated news 24/7: Entertainment, Sports...at the World everyday world. Hot news, images, video clips that are updated quickly and reliably

Related Articles

Back to top button