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Amazon quietly launches Prime Gaming in India • TechCrunch


Amazon quietly launched Prime Gaming, a subscription service that provides access to some titles, to its members in India a few weeks later. Start testing the service in the South Asian market.

The gaming service, free for Amazon Prime and Video subscribers, gives users access to a wide range of mobile, PC, and Mac games and in-game loot at no additional cost. Each month, the e-commerce team adds a number of new titles to the service.

At the time of this writing, some of the free games and their loot boxes are available to users in India including League of Legends, DeathLoop, Quake, COD Season 1, EA Madden 23, FIFA 23, Apex Legends, Destiny 2 and Brothers: A Tale of Two Boys.

Prime Gaming homepage in India. (Image: TechCrunch)

Prime Gaming offers an Amazon Prime subscription, which costs just $18 a year in India, which is even more appealing to a certain demographic in the South Asian market. It could also have some “attractive long-term impact” on the PC gaming ecosystem in India, said. Rishi Alwania longtime industry analyst and media manager at the Pune-based emerging gaming company SuperGaming

“It will give Indian PC gamers with Prime subscriptions access to a lot of content that they are not necessarily attracted to. Overall, India’s PC games space is value-driven by ‘safe’ AAA fare with big budgets like GTA 5 or free-to-play shooters like Valorant. Prime Gaming offers a wide selection of genres and carefully curated titles that many people might not have even considered picking up and playing otherwise, such as Brothers: A Tale of Two Sons,” he said. she told TechCrunch in a text.

“Offer in-game content for popular titles like Modern Warfare 2 and Apex Legends and it is clear that Amazon India is at a stage where they are looking at games to maintain their growing Prime subscriber base. their own development.”

Amazon did not immediately respond to a request for comment.

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