Amazon To Warn Customers On Limitations Of Its Artificial Intelligence

Amazon warns customers about limitations of artificial intelligence

Amazon’s AI service tag will be made public so its customers can see the limitations. (Represent)

LaVegas: Inc is planning to roll out warning tags for software sold by its cloud computing division, due to ongoing concerns that artificially intelligent systems could discriminate against different groups, the company told Reuters.

Similar to lengthy nutrition labels, Amazon’s so-called AI Services Cards will be made public so their business customers can see the limitations of some cloud services, such as facial recognition. and transcription. The goal will be to prevent misuse of their technology, explain how their systems work and manage privacy, Amazon said.

The company is not the first to publish such warnings. International Business Machines Corp., a smaller company in the cloud, did so many years ago. Number 3 cloud provider, Alphabet Inc’s Google, also released more details about the dataset it used to train some of its AIs.

However, Amazon’s decision to issue its first three service cards on Wednesday reflects an effort to change the image of the industry leader following a public spat with years of civil liberties critics. prior to leaving the impression that they care less about AI ethics than their peers. The move will coincide with the company’s annual cloud conference in Las Vegas.

Michael Kearns, a University of Pennsylvania professor and academic at Amazon since 2020, said the decision to issue the card was subject to the company’s software fairness and privacy tests. Kearns said the tokens will address AI ethics concerns openly at a time when regulations on the technology are being rolled out.

“The most important thing about this launch is the commitment to do this on an ongoing basis and on an extended basis,” he said.

Amazon has chosen software related to sensitive demographics as the starting point for its services tag, which Kearns expects to develop in detail over time.


One such service is called “Rekognition.” In 2019, Amazon disputed a study that said the technology had difficulty determining the sex of people with darker skin tones. But following the 2020 murder of George Floyd, an unarmed black man, during an arrest, the company issued an order banning police from using its facial recognition software.

Now, Amazon said in a service card seen by Reuters that Rekognition doesn’t support matching “images that are too blurry and grainy for humans to recognize a face or large portions of a face are covered with.” hidden by hair, hands and other objects.” It also warns against cartoon-like faces and other “non-human entities”.

In another warning card seen by Reuters, about audio transcription, Amazon stated: “Inconsistent modification of audio input may lead to unfair results for different demographic groups. ” Kearns says that accurately transcribing a wide variety of regional accents and dialects in North America alone is a challenge Amazon has worked to address.

Jessica Newman, director of the AI ​​Privacy Initiative at the University of California at Berkeley, said tech companies are increasingly publishing such disclosures as a signal of responsible AI practices, despite they still have a way to go.

“We shouldn’t depend on the goodwill of companies to provide the basic details of systems that can have a huge impact on people’s lives,” she said, calling for more public standards. more professional.

The tech giants have struggled to make such documents short enough for people to read, yet detailed enough, said one person who works on nutrition labels at two large businesses. updated to reflect regular software tweaks.

(Except for the title, this story has not been edited by NDTV staff and is published from an aggregated feed.)

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