Amazon’s cloud unit wants to expand the appeal of cashless technology

© Reuters. The Amazon logo is seen at the company’s logistics center in Lauwin-Planque, northern France, February 20, 2017. REUTERS/Pascal Rossignol

By Jeffrey Dastin

LAS VEGAS (Reuters) – Inc (NASDAQ:) hopes to appeal to more industries in the technology it has developed for cashierless payments at brick-and-mortar stores, a vice president said. president said.

In recent years, the e-commerce company has opened cashier-free stores, in which cameras and sensors identify what shoppers took and charge them after they’ve left.

Since 2020, it has been selling these systems to retail and food markets in airports, professional and university stadiums, as well as a convention center.

Vice President Dilip Kumar said late Wednesday the company aims to expand its technology sales since moving the team to its cloud computing division, Amazon Web Services (AWS), in August. .

“As part of AWS, you are by definition exposed to a wide variety of customers,” he told Reuters in an interview at the cloud unit’s annual Las Vegas conference, which attracts more than 50,000 attendees. participate in many industries.

“There would be no reason for me to talk to the hospital if I were purely, primarily focused on convenience and groceries,” he said.

Amazon has faced various technical challenges in its attempt to eliminate live wait times. Since first introducing the concept in 2016, it has yet to cross the boundaries of traditional retail as some had predicted.

Kumar says its technology, which debuted this year at a market in Major League Baseball’s T-Mobile Park in Seattle, has increased sales two to three times more than storefronts before.

In India, a growth area for Amazon, it bought another cashierless company called Watasale, he said.

TechCrunch in September reported that Watasale’s founders had moved to the online retailer, but Amazon had no comment on the acquisition at the time.

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