Anti-incumbency, low-key campaign? What worked for Congress in Himachal Pradesh | India News

NEW DELHI: The Conference will breathe a sigh of relief at the end of 2022 with a victory in Himachal Pradesh. The longstanding party won 40 of the 68 seats in the state with a vote share of nearly 44%.
For the party’s new chairman Mallikarjun Kharge, this is a mixed election. Himachal’s verdict came as a way of saving face for him amid humiliating defeats in the Gujarat and MCD elections.
Congress was destroyed by BJP in Gujarat and also defeated in MCD election.
The big old party has suffered a lot in recent years – losing elections after elections. So much so that it has now even been replaced as the main opposition party in some states.
Unlike previous campaigns, the National Assembly campaign in Gujarat and Himachal Pradesh this time took place in silence and with little importance.
Rahul Gandhiwho had led party campaigns in all the upcoming states, stayed away from Himachal Pradesh completely and did not speak a single protest.
Ironically, Congress eventually won Himachal, thus leading some to question: Will Rahul’s campaign help Congress in the elections?
In Rahul Gandhi’s absence, it was his sister Priyanka who led the National Assembly campaign in the state to address several rallies. Senior party leaders praised Priyanka for her “exciting campaign” and “hard work”.
However, Kharge was quick to acknowledge Rahul and talk about the positive influence his Bharat Jodo Yatra had on the group’s fortunes in Himachal.
While Kharge’s claims about Rahul can be disputed, what most likely helped Congress was the strong anti-incumbent movement against the Jai Ram Thakur government in the state.
An indication of this was visible last year when Congress won all by-elections in the state.
In addition, the state has a history of rotating governments and after five years of BJP rule, Congress was backed to return to power.
Congress may also have benefited from its promise of the old pension scheme, which has been an emotional issue in the state.
For his part, Rahul thanked the people of Himachal and said that all promises of the party will be fulfilled.
“Sincere thanks to the people of Himachal Pradesh for this decisive victory. Heartfelt congratulations to all the staff and leaders of the National Assembly. Your hard work and dedication is truly behind this victory. “, Rahul wrote on Twitter in Hindi.
“I assure you again, all promises made to the public will be fulfilled at the earliest,” he added.


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