Apple Maps is still unlikely to replace Google Maps for some users (it only has multi-stop route last year), but Apple thinks it has another way to close the feature gap: giving the store more control over what you see. Companies have show a free Apple Business Connect tool that allows any company to customize its location tags in apps like Maps, Messages, Siri, and Wallet. They can add their own images, invite action in other apps (like ordering a restaurant through OpenTable), or showcase the latest promotions.
Apple will verify businesses before handing over control of location tags, but stores only have to use an Apple ID to sign up. Business Connect is available worldwide, although the showcases will be available only in the US initially. They will go to other countries in the “coming months,” the company said.
The expansion comes as Apple is rumored to be looking to profit from Maps. The creator of the iPhone is said to be preparing put search ads on Maps right this year. If that’s true, custom store information could help Apple’s bottom line — a business may be more likely to pay for ads if it knows they’ll lead to high sales. than.
Whatever Apple’s motivations, custom tags promise to improve the Maps experience for everyday users. You’ll see more polished and accurate information for local businesses, and have an easier time with everyday tasks like booking a hotel or ordering groceries. It can also be more helpful when you share your location with friends in Messages. Apple is arguably overdue in this regard (businesses have had control of their Google Maps profiles for years), but you might as well notice the difference.
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