Tech

Apple is raising App Store prices across Europe and Asia


Apple has announced that it price increase of both app and in-app purchases, excluding auto-renewable subscriptions, in select regions starting October 5. All euro-area territories are affected, along with Chile, Egypt, Japan, Malaysia, Pakistan, Poland, Korea, Sweden and Vietnam. Apple said that Vietman’s price increase reflects a new law that requires the company to collect value added tax (VAT) and corporate income tax.

The amount added to the old price varies, based on Updated price list (PDF) tech giant published. Apps that currently cost 99 cents will set users back 1.19€ in Euro territories, while those priced at 4.99€ will cost one Euro more at 5.99€. The additional fee gets bigger the higher the fee gets in the pricing tier – purchases costing €14.99, for example, will cost everyone €17.99 instead.

Apple did not explain the reason behind the price increase for most countries outside Vietnam. For countries that use the euro, this can be partly attributed to the euro weakening against the dollar and even falling below parity for the first time in nearly two decades. Perhaps this price increase is not surprising because of that, as people are also expected to pay more, more for the iPhone 14 in Europe than in the US. The iPhone 14 Profor example, would set the buyer back $999 in the US. Converted, that’s just €997, but the model costs €1,299 in Germany, €1,319 in Spain, and €1,339 in Italy.

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