Apple’s iPhone 14 Pro Max, the company’s most powerful phone, is already quite pricey, starting at $1,099. But Apple is considering launching an even more expensive phone, possibly called the iPhone Ultra, as soon as next year.
This is according to Bloomberg’s Mark Gurman, who wrote about the device in “Power on”(Opens in a new window) news.
Gurman claims that Apple has internally discussed the iPhone Ultra and that it could launch in 2024. He gave no specific details about the upcoming phone, although he said it could. has a more powerful camera and chip as well as a larger screen. iPhone Pro Max. The iPhone Ultra could also have some slightly more lavish features, such as no charging port (relying solely on wireless connectivity and charging).
Apple’s internal discussions about upcoming products do not guarantee that these products will be used. But there are signs that the company is considering a super premium product line. Perhaps the most powerful of them all is the existence of Apple Watch Ultra, which sits above the other Watch categories with larger screens and some extra features, as well as a higher starting price of $799. The company has also added more special features to its Pro models, setting them apart from the “regular” iPhones — most notably, only the Pro models have it. dynamic island.
Gurman’s report follows remarks from Apple CEO Tim Cook, who discussed the topic of iPhone pricing at Apple’s latest earnings call. During the call, Cook said that customers could be persuaded to spend more on a premium iPhone, which he says has become “indispensable” in customers’ lives.
“I think people are willing to really try to get the best they can afford in that category,” Cook said.
