Apple says it has ruled out a supermarket for its mixed reality headsets

Don’t expect Apple to follow in the footsteps of others metaverse. According to the latest information news are from BloombergMark Gurman, Apple has dismissed the idea of ​​a metaverse (in this case, a virtual world) as it has long been rumored mixed reality headset. Gurman’s sources assert that the idea is “off-limits”. The focus will be on short communication time, viewing content and gaming.

Past rumors have hinted the headset could launch as soon as this year, although its specifications and target audience are uncertain. Early rumors suggest it could have 8K resolution per eye, more than a dozen “inside-out” tracking cameras, and a developer focus that includes a $3,000 price tag. However, renowned analyst Ming-Chi Kuo has hinted that the headset will ‘only’ use a 4K display and six to eight cameras, hinting at a more affordable device.

If the claim is true, Apple’s approach to mixed reality will be very different from that of rival Meta. Where Meta has changed its AR and VR strategies towards the metaverse, Apple is determined to avoid that. Whether that strategy works is another matter. Apple’s reported strategy could succeed if the metaverses run into trouble, and could thwart Meta’s plans by limiting overall interest in the virtual world. However, if the metaverses succeed, Apple could miss out and find itself supporting someone else’s VR environment.

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