Entertainment

Aurora James at Fifteen Percent Pledge’s Holiday First Pop-Up Store, just in time for Black Friday


In any other year, AuroraJames There must have been a dent in her gift list. “Historically, I shopped very early. Like, I’m going to start now, or maybe even last month,” James said by phone from Los Angeles. That was to be expected from a woman—Woman of the yearIn The glamorUser’s estimate – the person manages to sort a lot of things with confidence. Features her accessory line, Brother Vellies, and an upcoming memoir titled wildflowers, out in May. And there is constant development Fifteen percent commitmenther non-profit organization establish in June 2020 with a challenge for retailers: Why not offer Black-owned products as a percentage of the population data? If this job keeps James out of shopping early, it will also get her sorted. This week, Pledge is set to open its first pop-up store in Manhattan’s SoHo neighborhood, inside an old newsstand once filled with international fashion magazines. Now, flashy inspiration comes from Theophilio clothing, KNC Beauty makeup and Ghetto Gastro pantry.

“I feel like we’re putting our money in the right place,” James said, referring to the physical location and an accompanying e-commerce website, both of which are backed by Citi. Shelf space has always been a constant topic of discussion for James, so it’s fitting that the Pledge finally has some—just here, in place of the familiar 15% given to businesses by Mr. black master, “we’re doing one hundred percent.”

The new “Gifteen,” open Friday through January, is a must-see for Pledge on the corner of Spring and Lafayette—the downtown mall. “I wanted to pick a location that was high-traffic but also meaningful to New Yorkers and felt attached to history,” says James. man and David Bowie used to live on the property; Jean-Michel Basquiat had a studio in Crosby for a short time. All the while, a creative ecosystem has found a home in these streets, zigzagging between Sephora (an early Pledge backer) and Supreme (led by the creative director). Tremaine Emory) and go to 63 Spring Street to get a copy of Interview and italian magazine. When those doors reopen on Black Friday — a reinterpretation of the phrase not lost to James — the selection process will reflect that scope.

A quick look at the Gifteen Holiday Shop edit, clockwise from top left: Danessa Myrick’s Lightwork IV Transcendence Shadow Palette; black future, by Jenna Wortham and Kimberly Drew; KNC Beauty’s Supa Scrub; Sovereign Syrups and other Ghetto Gastro pantry items; Brandon Blackwood Cortni bag.

“I’m excited about Black Boy Knits because I feel like I’ve always wanted to buy his stuff and can’t find it!” James said, list Jacques Agboblydesign studio of (this year’s contest winner CFDA Fashion Awards Ceremony) as part of the popup’s featured scroll. There will be paintings by Nigerian artists Damilare Kanyinsola, jewelry with Johnny Nelson, and Brandon Black Wood handbags decorated with Mongolian wool. A new Danessa Myricks eyeshadow palette is a holiday magnet. “She’s also the coolest — her tool has a waiting list of 5,000 people in a day, she goes viral on TikTok,” says James. True to the newsstand spirit, there will be plenty of material to read. The folk art world will find Black future, via Kimberly drawing and Jenna Worthamand New Black Vanguard via Antwaun Sargent (file this month Vanity Fair). Ghetto Gastro’s Black electric kitchen presented, along with a waffle mix and Sovereign Syrup for a warm winter morning. There are also children’s books, by Stacey Abrams and Meena Harris.

“If you look at the stats, there are very few dollars going to Black-owned businesses during the holiday season,” James said. “There is too much noise. Every big brand and giant company is trying to compete for the attention of customers.” The Pledge pop-up and its extensive website, featuring nearly 100 businesses and artists, aim to tip that balance; a gift guide list, including instructions from the founder, is in the works. James, his partner, Benjamin Bronfman, is a potential beneficiary. “I’m like, Oh, maybe this other Brooklyn Circus jacket will suit Ben!”

Image showing Fifteen Percent Pledge’s upcoming holiday pop-up, with a call for “gifts for blacks”.

Courtesy of fifteen percent commitment.

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