Via Dan Ambrose: Eddie Hearn said the Canelo Alvarez vs. Gennadiy Golovkin III on September 17 will generate 3 to 4 times more revenue than a weight class unification match between Errol Spence Jr. and Terence Crawford.
Hearn says that although IBF/WBA/WBC champion 147-lb Spence (28-0.22 KOs) and WBO champion Crawford (38-0.29 KOs) are famous boxers, neither of them are known. offers the kind of pay -view buy that Canelo or Golovkin have.
According to Hearn, the undefeated Spence has never done more 300,000 PPV buyand Crawford more 150 thousand. Hearn says Spence & Crawford is “NOT a global icon” like Canelo & Golovkin.
Unfortunately, Hearn could be wrong about his optimistic predictions about the number of boxing fans interested in Tuesday’s match between Canelo and Golovkin because of last Friday’s kick-off press conference between the two stars. stars did not attract much attention from people.
Compared to the excitement that the two previous matches between Canelo & Golovkin generated four to five years ago, there was hardly any excitement in their first press conference.
Canelo’s recent loss to WBA light heavyweight champion Dmitry Bivol last May dented his interest in the trio with Golovkin. Likewise, GGG’s decision to only fight on rare occasions against a mid laner since losing to Canelo in 2018 has eroded his popularity.
“Ten may be an exaggeration, but I am a promoter and I am allowed to exaggerate,” Hearn told. Behind the gloves when asked about his comment that Canelo vs. Golovkin III will be bigger than Spence vs. Crawford ten times.
“Boxing fans live in their own little world, but when you talk about money making fights, this fight [Canelo – Golovkin 3] will generate at least three, four times definitely as much as Spence-Crawford,” says Hearn.
Hearn may have been a mistake to schedule the Canelo-Golovkin trilogy at this late stage as it is a fight that has long since sold out. If this is a gallon of milk, it’s expired two years ago.
“This is a war [Canelo & GGG] between two globally recognized global names and meI’m sorry, Terence Crawford and Errol Spence are NOT,“Hearn said.
“It’s not that I don’t think it was a great fight; that doesn’t mean they’re not equal in terms of how well they fight. I’m just telling you which is bigger, and when I say ‘bigger’, I’m dollars.
“Errol Spence has never made more than 300,000 purchases. Who knows? Terence Crawford has never made more than 150 [thousand]. They are two excellent, elite warriors, but tThis is NOT a global iconof sports such as Canelo Alvarez and Gennadiy Golovkin.
“It’s not a war [Spence vs. Crawford]. It was a great fight, I hope we see it, but yeah, ten is a bit [overboard]. We will go with five [times bigger fight, Canelo vs. Golovkin 3]”Hearn said.