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Card Blanch’s $460K Deck • TechCrunch


We have seen the efforts before aggregating all cards (credit, debit, loyalty cards, etc.) into one card, but white card claim to have a new idea about the concept and closed only half a million worth of angel investment with a very elegant deck of cards. The company properly completed some parts of the slideshow that we rarely see done well, so that’s awesome. Let’s dive right in!


We’re looking for more unique offering decks to split, so if you’d like to submit your own presentation deck, here’s how you can do it.


Slides in this deck

Card Blanch’s deck consists of only 12 slides, and the team tells us it’s as accurate as pitch without editing.

  1. cover
  2. problem slides
  3. market size slip
  4. solution slides
  5. product slides
  6. Slide “How It Works”
  7. exam slides
  8. Revenue model slides
  9. Slip market opportunity
  10. “Next steps” — asked slide
  11. “Your entire wallet in one card” — value slide
  12. “Complete spending analysis in one place”— summary slide

Three things to love

The graphic designers at Card Blanch deserve a raise; This is one of the most beautifully designed decks I have ever seen in a hot minute. Let’s take a look at the highlights:

Yes, it’s a big enough market

[Slide 3] There is, of course, a huge market size… Image credits: Card Blanch

I don’t think anyone would object to the number of cards in circulation and use in the US, and perhaps I’d rather see the question of “what market are we after?” kind of approach, but in terms of market size, this is hard to argue with.

Store cards, loyalty cards, credit cards – they all have different advantages (otherwise, the average American wouldn’t carry six cards with him at all times). I love how this slide presents the data in a simple and clear way. And the “text flows behind the person” design is really a nice touch.

If your market is big and clear, you can get out of a market slide like this. One thing, however: This is probably a very mature and fairly stable market. I suspect there is a lots of More growth to be had in this industry. That means to really stand out, you have to offer a huge benefit to your customers. Can Card Blanch do that?

Great “ask” slide

[Slide 10] Here’s a good “ask” slide. In fact, it’s good that we added it Our article focuses on the slide itself. Image credits: Card Blanch

OK, so this is not quite a hoax like a “request” slide, but at least it has a specific amount of money being raised and it has some goals to be worked on in the next phase. according to the existence of the company .

I want the slide to use SMART goals — specific, measurable, achievable, relevant, and time-based —. The list is great, but there are no specific measurable milestones (product development will never be complete; bring to market will never be complete; “positive”) makes no sense without numbers attached, etc.) or has a specific deadline attached. However – it’s rare that I see slides that are even that good, so I figured I’d celebrate it anyway.

It is easy to understand

[Slide 11] The product-oriented storytelling is really good. Image credits: Card Blanch

If your potential investors are looking through your deck to see if you’re trying to scam them, that’s not a great first impression.

What Card Blanch is really good at is telling its story through design models. The full story of how the product works — paying with the right card in the right place to maximize its benefits — fits in four elegant screenshots. (Slide 12 covers the rest.)

It’s a really good storytelling device because the founders can narrate how it works. Or will job?

That’s the odd thing about this pitcher deck: Nowhere in this deck does it say which of these are actually made and what percentage are good models and ideas. Obviously, that’s not common in pre-seed/angel exchanges, but in a world where investors are trying to determine how risky a startup is, including an update Update on what has been done so far would be very helpful.

In the rest of this detailed analysis, we’ll take a look at three things Card Blanch could have improved or done differently, along with its full offering deck!

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