Nurmagomedov was warned by the UFC boss after launching his own MMA ad – Eagle Fighting Championship – that being a promoter is not an easy job
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UFC President Dana White warned the former champion Khabib Nurmagomedov that implementing an MMA promotion is not easy at all.
Nurmagomedov bought the Russian MMA Gorillas Fighting Championship for $1 million last year and renamed it the Eagle Fighting Championship (Eagle FC)
The Russian has officially retired from MMA with a perfect 29-0 record this year, despite White’s best efforts to lure him into a second bout with Conor McGregor.
As the promotion’s founder, Nurmagomedov has focused on organizing events for Eagle FC but is also training UFC fighters like Islam Makhachev.
Next month’s Eagle FC 44 marks the promotion’s first event on US soil, and the card will feature former UFC champions Rashad Evans and Renan Barao.
And White stoned his rival Oscar De La Hoya for saying Nurmagomedov running his own ad would be “easy”.
“Khabib was just starting her own commercial and I said, ‘Listen, Khabib has no idea but he’ll know. You will learn how to be an advertiser,” says White ‘THE FIGHT with Teddy Atlas’.
“Later [Oscar] De La Hoya came out and said, ‘Khabib, that’s easy.’ I was like, ‘Yeah, it’s easy, you don’t have to do anything.’
“You’ve lost every fight you’ve ever had and you’ve really done nothing. Of course, very easily, you’ve done nothing.”
White and De La Hoya’s feud dates back to when the former world boxing champion urged fans not to buy Floyd Mayweather’s fight with McGregor in 2017.
Their feud for each other was so intense that White refused to allow former UFC champion Georges St-Pierre to face De La Hoya in a boxing match.
Nurmagomedov’s promotion will feature an additional 165-pound weight class, which has been claimed at the UFC but president Dana White claims they “don’t need” in 2019.
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The promotion will not feature any women’s weight classes after Nurmagomedov claimed there are only “five or six” good female boxers in the world.
And Nurmagomedov said he would welcome UFC star Dustin Poirier to promotion after ‘The Diamond’ hinted at retirement following his loss at UFC 269.
“Just give me a call and I’ll sign Dustin Poirier at Eagle FC, 165,” he said. ESPN.
“Dustin, he can fight in 170, it’s a bit difficult to 155, of course he always [makes it], but it will be good for him, 165.
“If UFC releases him, Khabib is always here with Eagle FC, we’ll sign him and do some charity stuff together. Let’s go Dustin, just call me, you know the manager’s number mine.”