‘Diablo Immortal’ is indefinitely delayed in China right before its scheduled release date

It’s scheduled to launch in China on June 23, but those who have been waiting for the game in the country will need to wait longer. NetEase, which co-developed the game with Blizzard, has pushed back its release date indefinitely. It that “the development team is making some optimization tweaks.”

However, there are other factors at play. NetEase found itself badly judged by China’s censors over a post on its social media service Weibo that appeared to allude to Winnie the Pooh, according to the report. . Cartoon character used to mock Chinese President Xi Jinping.

After a screenshot of the post (which read “why hasn’t the bear given up?”) gained traction, the official Diablo Immortal Weibo accounts are prohibited from posting anything. Discussions related to the post are also removed from the service.

The current, Diablo Immortal There is no release date in China, although NetEase is still expected to ship the game in the country. It promises players an “exclusive thank you pack containing legendary gear” to make up for the delay.

The PC and mobile title launched in other territories this month. According to reports, it went into in two weeks as a result of it Positive approach to making money. China is the biggest game market on the planet and can’t be released Diablo Immortal could have a serious impact on the game’s projected revenue. NetEase declined to comment on Financial Times. Engadget has reached out to Blizzard for comment.

This isn’t the first time a game developer has taken issue with Chinese regulators over the Winnie the Pooh reference. Publisher Indievent sell Thoroughness in China, which led to them severing ties with developer Red Candle Games, which included blatantly digging into Xi in the game itself. Studio, based in Taiwan, later DRM-free version of Thoroughness on its own storefront.

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