On Thursday, Disney+ launched its first ad-supported plan.Disney+ Basic,” in the US for $7.99 per month, which is the same price as the previous ad-free plan before Disney raised the price. $10.99/month. However, Roku users looking to switch to the new plan are out of luck — at least for now.
Based on Disney Plus Support Site, ad-supported “is not currently available on Roku devices.” It’s also not available on the Microsoft Windows desktop app, the website announced. So, currently, do US subscribers have Disney+ Basic or a Disney Bundle like Disney Bundle Duo Basic (Disney+ Basic and Hulu promotional bundle) or Trio Basic (Disney+ Basic, Hulu, and ESPN+ promotional bundle) streamable on Roku or Windows.
Disney told TechCrunch that it is still in talks with Roku about reaching an agreement that works for both parties. We presume that the dispute involves an ad-sharing agreement that is, by default, channels must participate in advertising revenue sharing with Roku. However, Disney declined to provide specific information. Roku also declined to comment on the negotiations.
Roku has established itself as the leading smart TV platform in the United States. So the fact that Disney+ doesn’t have a new ad-support tier available on Roku devices at launch is a big disadvantage.
At the time, Netflix told TechCrunch that at launch, support for their “Basic with Ads” plan wasn’t available on tvOS devices but was coming soon. According to Netflix support siteit is not yet available on Apple TV nor the PlayStation 3 console.