Boxing

Eddie Hearn reacts to Eubank-Smith . PPV buying numbers



Matchmaking room promoter Eddie Hearn gave his reaction to the reported purchases of the recent Chris Eubank Jr vs Liam Smith pay-per-view event.

Eubank planned to fight Conor Benn in October on DAZN PPV under the promotion of Hearn. However, a positive drug test from Benn meant the match was canceled and Eubank had to find a replacement instead.

The man to step up was Liam ‘Beefy Smith’, surprising many by knocking out Eubank in the fourth round. The match was broadcast on Sky Sports Box Office, promoted by Ben Shalom’s BOXXER.

In an interview with King of Boxing MediaEddie Hearn reacted to Shalom reveals the fight has had between 200,000 and 300,000 purchases.

Although Sky Sports is a rival broadcaster, the 43-year-old is optimistic about the estimates.

“I heard two hundred low [thousand buys], but I think anywhere around that number is fine. I think pay-per-view has been hard on them, because the paradigm has changed, suddenly you get a pay-per-view guarantee, which I don’t think will last, because because it is not sustainable. That means they don’t make money from pay-per-view, which is a big change for their business.”

“It’s a competitive market, money is out of control, people are going to start to feel the pinch and things are going to change, you have to get through it and some people will stay, some people will leave. Go. These are exciting times for boxing, but I think the pay-per-view numbers are pretty solid.”

Like BOXXER and Shalom, Matchroom and Hearn have also had to change their business models since switching from Sky Sports to DAZN – a service that offers a monthly subscription-based service where regular cards are expected. , High Quality.

Another multi-billion pound loss for the streaming service is recently followed by a subscription price increase.

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