Fashion

El Ganso launches the first fragrance for women with Sickness Perfume


Translated by

Roberta HERRERA

Published



March 17, 2022

El Ganso has raised the bar in its fragrance division, launching the first two fragrances for women developed in collaboration with Perfumes y Diseño.

El Ganso perfume packaging – FashionNetwork.com

Dubbed ‘Señorita Mon Amour’ and ‘Ciao Bella’, the fragrance is inspired by Paris and Rome. corresponding. The former produces floral and fruity aromas, while the latter produces citrus and floral aromas.

The two fragrances packaged in a retro-inspired pink box will soon be available in El Ganso boutiques and through its online channel in Spain and abroad. Sales will soon be extended to select multi-brand fragrance stores.

“Our five men’s fragrances have reported excellent results in the domestic and international markets. At a time when we want to strengthen the women’s line once again, both internally and through collaboration, we believe this product can serve as a leader for the category.” , Clemente Cebrián, co-founder of El Ganso, explains.

The brand plans to expand its scent offering to its women’s fragrance division after the first two fragrances have merged.

“The outlook is very high, not only financially but also for our branding, which is very important to us,” Cebrián said.

El Ganso’s first fragrance for women – FashionNetwork.com

El Ganso launched its first men’s fragrance at the end of 2018, a business that has yielded successful results, not only for the fashion brand but also for its partner, Perfumes y Diseño .

The Spanish company specializing in the development and distribution of fragrances emphasizes that their significant milestone in the past year has been to strengthen their perfume line.

“Its continued growth was underpinned in 2021 with the sales success of Limoncello Season,” the company explained, referring to the latest launch in the menswear segment. .

Led by Pedro Trólez, Perfumes y Diseño closed the last financial year with sales of 65 million euros, a 16% increase in sales compared to 2019, breaking the company’s record.

El Ganso, on the other hand, ended fiscal 2021 with an annual revenue growth of 20%, reaching 55 million euros. For this 2022, the airline plans to mimic last year’s performance and surpass the 2019 figure.

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