Fashion

Ellesse teams up with Netflix’s Cobra Kai for a co-branded collection


Heritage sportswear brand Ellese has tied up with Netflix’s Cobra Kai for a co-branded clothing collection that “celebrates the elements of the popular show,” has just debuted its fourth season.

Ellesse x Cobra Kai

Launching on Thursday, the show’s rival dojo-inspired collection includes team hoodies, sweatshirts, long and short sleeve t-shirts, sweatshirts and sweatpants with contrasting Cobra Kai or Miyagi-Do branding and color schemes.

The show has become a huge hit since its debut in Youtube in 2018 and has rekindled the nostalgia of classic 1980s Karate Child films and the appearance associated with them.

“As a heritage lifestyle and sportswear brand, we are excited to revive some of our iconic styles for a new generation of Karate fans,” the brand said. .

That means items like nostalgic 80s track heads with vintage-inspired detachable arms. Ellesse block and look at Boris Becker’s victory at Wimbledon. “The style involves the iconic cutout head with a modern twist, bringing in a new Dojo aesthetic,” says Ellesse.

Team Cobra Kai features pop color details with black, yellow and red aesthetic. Embroidered snake mascots run throughout with printed cobra branding.

The house of contrasting karate, Miyagi-do, “is met with a peaceful existence with [a] white, green and orange color scheme and the club tree logo”.

The collection also references ‘Strike First, Strike Hard, No Mercy’, which revives “iconic sayings”.

Prices for pieces start at £25 with the campaign being filmed at the UK’s largest dojo, London’s Fightzone, and featuring four of its fighters.

The collection is available via the Ntelfix Shop, Zalando and DTLR.

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