Facebook is still struggling to stop the video of last weekend’s horrific mass shooting in Buffalo, New York. Not only are clips of the shooting now accessible on the platform, but retweet clips of the attack sometimes appear alongside Facebook ads, New York Times .
The Times notes that it’s unclear how often the ad appears with clips of the shooting, but the paper says “searches related to footage of the shooting were accompanied by an ad for a movie.” horror, clothing companies, and video streaming services,” in their own tests and tests conducted by the Tech Transparency Project.
While this is not a new problem for Facebook – the platform has made similar missteps after 2019. in Christchurch, New Zealand – the company seems to be in some cases actually suggesting search terms related to the shooting video, according to New York Timessays Facebook has suggested some searches as “currently popular”.
As with previous mass shootings and , footage originally broadcast to Twitch by the Buffalo gunman proved difficult for the social media platforms. Facebook Remember that they have designated this event as a terrorist attack and that they are working to automatically detect new copies shared with their service.
However, the videos are still continuing to fall through the cracks. And the fact that Facebook is showing ads near those videos is likely to raise further questions about whether the company prioritizes profit over safety as a whistleblower. .
In a statement, a company spokesperson told Time it’s trying to “protect users of our service from seeing this horrible content even when bad guys are trying to call attention to it”.
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