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GM is also dropping its CES show, organizers still planning the show in person – TechCrunch


Update: CTA director Gary Shapiro provided TechCrunch with the following updated statement,

More than 2,200 companies are confirmed to participate in person at CES 2022 in Las Vegas. Our focus remains on convening the tech industry and giving those unable to attend in person the ability to experience the magic of digital CES. CES 2022 will provide an opportunity for companies from around the world, large and small, to launch products, build brands, and form partnerships. With CES’ comprehensive wellness measures – vaccination requirements, masking, and availability of COVID-19 tests – along with less participation and social distancing measures, we believes that attendees and exhibitors can have a socially distanced yet worthwhile and productive event in Las Vegas, or while experiencing it online.

The last few years have seen a huge increase in automotive presence at CES. It’s not a car show to be exact, but as more and more car manufacturers adopt a technologically advanced approach, it certainly feels like it’s getting there. Tonight, however, General Motors became the latest in a long string of top names to make a face-to-face appearance at the major Consumer Electronics Show.

“We decided to move to an all-digital approach with our launch at CES 2022 in January,” the company said. said in a statement. “We are continuing our plans on January 5 to share important company news, including the reveal of the Chevrolet Silverado EV.”

It’s a big change for a company with a large presence planned, including a keynote speech by CEO Mary Barra, as well as the live launch of the electric Chevy Silverado. Barra plans to talk to her remotely right now, according to the company. GM isn’t the first automaker to reverse its plans, but it is the largest. It follows similar announcements from Waymo and Intel, which have a sizable presence in the form of Mobileye. Notably, US Secretary of Transportation Pete Buttigieg is currently scheduled to interview Qualcomm President and CEO, Cristiano Amon.

Other major, recently removed dominoes include Google, Lenovo, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, and Casio, as well as several well-known media outlets. Other companies, including Nvidia, have been planning their first virtual presence since the beginning. After dodging the first wave of COVID-19 in early 2020, CES is expected to be a big return to in-person tech events – although the event will be more muted than in previous years.

However, the existence of the omicron variant of the virus has changed the plans of several large and small companies. However, when we last spoke with CTA earlier today, the show’s governing body was still planning to continue the event, adopting enhanced safety measures, including an injection duty. strains.

Read more about CES 2022 on TechCrunch



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