Today starts with big news from Lenovo, followed by Waymo and Intel. Now, it looks like Google is withdrawing itself from its in-person presence at CES. A company spokesperson told TechCrunch,
After careful consideration, we have decided to decline the presence on the show floor of CES 2022. We have closely followed the development of the Omicron variant and have decided that it is a good choice. best for the health and safety of our teams. We will continue to work closely with both CTA and our partners to identify and support virtual opportunities, and we look forward to sharing Google’s latest innovations with all of our partners. friend.
Google’s decision to move to a virtual presence isn’t entirely surprising, based on earlier news from Alphabet subsidiary Waymo. However, the software giant has come to the fore in recent years, as it increasingly expands its hardware reach through its Nest line of home products and Pixel handsets. Over the past few years, Google’s elaborate outdoor exhibits have been a staple in the Las Vegas Convention Center Parking Lot.
As of yesterday, the show’s governing body, CTA, has remained steadfast in its decision to keep the event taking place in early January, although massive losses continue to pile up. The list of companies staying away from Vegas amid omicron’s concerns also includes T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok and Pinterest, along with several media outlets, including TechCrunch.
We reached out to CTA when we got this latest news – a big break into a long weekend. At the time of the organization’s last comment, the number of cancellations had reached 42, which is about 7% of our show floor. That number has certainly changed since the last report, as both major players and startups have begun to rethink their presence at the show.
No one wants to be the first major company to exclude themselves from an event, but canceling MWC in the early days of the pandemic is becoming more difficult. Such rapid successive big losses tend to generate more.