March 26, 2022
Gucci has launched an exclusive and innovative new metaverse experience. The Italian luxury label continues to explore the virtual world of the metaverse through its Vault page, this time in partnership with 10KTF, an increasingly popular virtual accessory store founded in September 2021 that specializes in creating digital collections dedicated to existing NFT projects. This prestigious partnership with Gucci is proof of the success of 10KTF and is expected to further boost the brand’s visibility.
10KTF’s floating island scenery, inspired by Tokyo, and home to an old-world virtual store run by mysterious digital artist Wagmi-san (no one knows who’s hidden behind his avatar) fits the bill. Match the gloves with Gucci’s great vintage style. It’s easy to see how 10KTF won Alessandro Michelecreative director of Kering the group’s flagship brand, who briefly visited the store with his profile picture to launch the new 10KTF Gucci Grail project.
Michele’s avatar leaves a crystal ball at 10KTF, the vehicle for accessing the project, dedicated to 5,000 lucky souls among the most loyal members of the Gucci Vault community on Discord, and those already ‘lived’ New Tokyo, where Wagmi-san lives, as long as they own the PFP (photo for proof), or in other words an NFT avatar that identifies its owner in the virtual world. In exchange for Gucci’s exclusive ‘cup’, the PFP must be in one of eleven selected NFT collections compatible with 10KTF, among them Bored Ape, World of Women, and World of Women. Cool cats.
After the user redeems the crystal ball, the NFT can be outfitted with a custom digital outfit chosen from two styles designed by Michele and created by Wagmi-san, inspired by the collection latest by Gucci, Aria and Love Parade.
A vehicle for the brand to increase community loyalty, especially among young consumers who are passionate about digital tools and virtual worlds, while continuing to experiment with the metaverse and strengthening the brand image. brand through a consistent, inclusive world of creativity.
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