Here’s Google’s Pixel 7 and Pixel 7 Pro, starting at $599 and $899 TechCrunch

The Pixel 6 represents the rebirth of Google. After generations of attempts – and most failed – to distinguish itself as a latecomer to the smartphone game, the device has finally had a breakout season. Under the new protection, Google’s long-standing efforts to cut corners were unsuccessful, and the company ended up offering a premium product at a low price point.

Gone are the days when a company could slip by name recognition. Top smartphones are consistently good across the board, and manufacturers looking to boost sales need to keep up with the world’s biggest Samsungs and Apples. That goes double when you’re producing a cheap version of the same product.

The Pixel 6 represents a great combination of software breakthroughs, high-end hardware, and new first-party developments, like the Tensor chip. The Pixel 7 and Pixel 7 Pro, announced at Google’s Hardware event this morning in Brooklyn, continue the breakthroughs of their predecessors. Given the 6’s big difference from the 7’s, it should come as no surprise that the new models are a refinement of what worked on last year’s models.

The tweaks here come mainly from the camera system and Tensor G2 – an upgrade from last year’s first Tensor chip that contributes to a number of imaging advancements as well as security upgrades, among others. .

Image credits: Google

Design-wise, the 7 looks quite similar to the 6, although the phone’s signature camera bar has been tweaked a bit – polished aluminum on the Pro and matte on the 7. Both new models are made from aluminum about 19% recycled material, by weight. They have a glass back, a Gorilla Glass Victus front and an IP68 dust/waterproof rating.

The Pixel 7 has a 6.3-inch 1080×2400 OLED display at 416 PPI and a 90Hz refresh rate. Its brightness is up to 1,400 nits. The 7 Pro measures 6.7 inches at 1440 × 3120, with a pixel density of 512 PPI and up to 1,500 nits of brightness. 7 has a pair of rear cameras: a 50-megapixel wide-angle and a 12-megapixel ultra-wide angle. Pro advertises a 48 megapxiel telephoto for the mix. According to Google:

The Pixel 7’s front-facing camera is now identical to the one in the Pixel 7 Pro, for better low-light photography, stunning 4K60 video recording, and a wide field of view for group selfies. Cinematic Blur creates Hollywood-like videos. With Real Tone, all skin tones are beautifully and accurately rendered – now also in Night Sight and characteristic Po modes. Photo Unblur improves your blurred images – new or old. And Guided Frames help people with low vision take the best selfies through sound and touch. Take photos that match your vision with Pixel camera favorites like Magic Eraser, Motion Mode, and Face Unblur.

The new G2 chip is powering a number of key camera upgrades, including the new Super Res Zoom feature on the Pro, along with improved Night Sight and Face Unblur. Along with the Titan M2 security chip, it also helps bring the long-awaited face unlock capability, in addition to the in-display fingerprint sensor. While face unlock can be used for a number of different features, Google notes that it limits its use to some highly sensitive features, as it’s not quite as secure as fingerprint biometrics. fingerprint on the device. These handsets will also ship with a built-in Google One VPN, for added security, and the company promises “at least” five years of security updates for these devices.

Image credits: Google

Google rates the battery life of both devices at “more than 24 hours”. 7 has 4355mAh onboard and the 7 Pro has a healthy 5000mAh. Both can be nearly half fully charged in 30 minutes, thanks to 30w USB-C fast charging (the charger itself is not included in the box). Meanwhile, the new “Maximum Battery Saver” mode can increase the lifespan up to 72 hours, according to Google. Both support fast Qi wireless charging and offer Battery Sharing to charge other devices.

The Pixel 7 comes with 8GB of RAM and 128 or 256GB of storage, while the Pro offers 12GB of RAM and 128, 256, or 512GB of storage. 7 starts at an affordable $599 and the Pro starts at a reasonable (top smart) $899. Both are up for pre-order today and will begin shipping later this month.

Read more about Google's fall 2022 event on TechCrunch


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