Fashion

Hotter takes the big step, revealing a collection from former Adidas product manager


Hotter Shoes has revealed its SS22 collection and while it may not be headline news, it has been key to the brand’s growth as it is the first product to be overseen by a Product Manager. new products, Antonia Jones.

Shoes are hotter

She was previously with Adidas and “have drawn on her unique knowledge of sneakers to develop this season’s range”.

The comfortable shoe brand has 103 styles in its latest line and says it is “affected by the rise of outdoor pursuits”. It has introduced a number of sports-inspired products into its collection, while the reopening to international travel has also shaped the designs, with 23 styles added to the category alone. Hotter’s sandals.

The range also takes full advantage of Hotter’s partnership with Infinergy, a BASF-designed high-performance responsive material used by athletes. Infinergy has been incorporated into 22 styles across this range, “increasing energy resilience and comfort”.

Jones says of all this that the company has responded to “customer needs and changing trends. Casual and active footwear has led the way in demand over the past two years as outdoor stays and pursuits become more popular, but this season we’ve introduced the energy boosters again, breathability and lightweight comfort, along with a spring color palette of pale purple, orchid pink and fiery orange to reflect the reopening of tourist attractions, overseas holidays.”

She added that shoppers are “looking for footwear that they can wear both indoors for formal occasions, such as work, but also weatherproof and comfortable enough to wear.” out side. We believe this range includes these details, where customers no longer need to wear two pairs of shoes to stay stylish in either situation.”

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