In a record scale-up, Mahindra’s Scorpio-N gets 1L bookings in under 30 mins, grosses Rs 18,000 crore
NEW DELHI: At one of the biggest grand opening events for a new car model, Mahindranew Scorpion The model received over 25,000 pre-orders in just one minute of its opening and then raced to 10,000 bookings in less than half an hour, raking in over Rs 18,000 in potential sales value.
This is one of the biggest scale-ups for a new model, especially when the timing is tight even before deliveries begin.
The company, which has seen huge backlogs on some of its models such as the Thar and XUV7OO, said that customer deliveries for the new model will begin September 26. “More than 20,000 units are scheduled for delivery in December 2022.”
The Scorpio-N and its variants are priced from Rs 12 lakh to Rs 19 lakh for the petrol version, and Rs 12.5 lakh and Rs 19.5 lakh for the diesel (all prices at the showroom). display). Mahindra says that the company will sell the first 25,000 units at the ‘introductory’ price it announced, while the others will have popular prices at the time of delivery.
The massive rush also resulted in technical glitches at the payment gateway, and the company assured customers that the problem was resolved. “The booking site handled the huge amount of orders well, but there was a brief hiccup with the payment gateway provider. Mahindra wants to assure customers that their timestamp before payment is properly recorded on the booking platform, so each customer will have their proper place in the order sequence and thus 25,000 will first be considered the referral price based on this sequence. ”
Launching the vehicle at the end of June, Rajesh Jejurikar – Managing Director of Automotive & Farm Division at Mahindra & Mahindra – said the company is confident to strengthen its position in the premium SUV market with the Scorpio- N as well as working towards creating more production capacity to cut down on long queues when pre-ordering other models.
Scorpio-N is competing with models like Tata Safari, MG Hector Plus, Hyundai Alcazar and its sibling XUV7OO.
The company says the letter N on the new model represents the evolution of the Scorpio product and brand over the past two decades.