Indian e-commerce giant Flipkart launches a super diverse shopping experience • TechCrunch

Flipkart has launched a super diverse space for consumers to discover and shop new products, the latest bet from the Indian e-commerce giant is experimenting with web3 services to increase enhance customer experience.

The Walmart-backed Bengaluru-based company has partnered with eDAO, a Polygon-incubated company, to launch the supermarket product, which it calls Flipverse. The product is in beta and is intended to garner interest during this month’s festive season.

On Flipverse, which went live on Flipkart’s Android app on Monday, the company is providing a “reviewed, interactive, and immersive” experience to consumers where they can collect guest points the company’s flagship store – Supercoins – as well as digital collections from partner brands.

During a press conference on Monday, Flipkart said “a wide range of brands” including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya are working together to set up cinemas spanning across experiment on Flipverse.

“The idea is to have millions of users experience Flipverse and open the door to the future of shopping,” the company said.

“While we are only at the beginning of what can happen in the metaverse, we see e-commerce as one of the killer use cases. Combining leading brands with Flipkart’s e-commerce expertise in a virtual environment will revolutionize online retail as we know it. Flipverse will be a living, visible expression of the metaverse, and I am proud that this activation is happening on Polygon,” Sandeep Nailwal, co-founder of Polygon, said in a statement.

(More to follow)


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