Instagram says Gen Z will embrace the hustle of social media by 2023

Instagram that 2023 will be a boom year for social media, especially for Gen Z.

Follow Instagram trend report 2023nearly two-thirds of Generation Z plan to use social media to make money by 2023. Instagram partnered with WGSN to survey 1,200 social media users, ages 16 to 24, on a variety of topics, including their financial aspirations.

They found that respondents don’t necessarily want to be full-time creators, but instead, 64% plan to monetize a social media project in the near future, a change. Noticeable change from last year’s trend report. The trend report 2022 found that 87% of Gen Z agree with the statement that “too many people are forced to work multiple jobs to make ends meet” and 71% agree that they would rather have a meaningful job even if it means that they make less money.

Instagram take away the latest data? “Expecting benefits to turn into side hustles.” Looks like the so-called anti-work generation are being welcomed with open arms into the hustle culture. But for the younger members of Gen Z, perhaps posting on Instagram and TikTok as a part-time job is more advantageous than baking in the sun as a lifeguard. or juggle coffee orders. in one Survey 2022 from Pew Research, 35% of teens said they use YouTube, TikTok, Instagram, Snapchat or Facebook “almost constantly”. They can also make money from that time online.

The report also asked Gen Z to describe 2022 in one word. The top three answers are “healing”, “energizing”, and “main character’s energy”. Maybe 2023 will be “capitalism”, “creators” and “side hustle”.


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