Kanye West joins the epic shopping spree, returns with Yeezy x Gap x Balenciaga’s ‘Creative Discovery’

In many ways, Kanye West is a man of habit. So when he wears variations on the same uniform for months at a time (those days, that means a Yeezy Gap style hoodie underneath Balenciaga’s outerwear, with worn-out jeans tucked into a few Violent boots), held power meetings at several Sant Ambroeus locations in Manhattan, go to Carbone with Julia Fox twice in a week (in two different cities!), and bought at every Balenciaga store along the East Seaboard, all normal, of course. He’s just doing the things he loves — until he does something a little more.

Things are moving fast in the Ye multiverse, but keep in mind that dizzying, confusing moves leading up to a big announcement are one of his signature moves. Last night, Interview magazine did a photo session featuring Ye and Fox sailing at the aforementioned high-end Italian location (and elsewhere), and an accompanying Fox release shed light on some of the legwork in progress. It turns out that, although his constant creative kinship with Demna, Ye is pondering about contrapposto inside the Miami Balenciaga store Mondays are more than just a habit. Instead, it looks like he prepared a room full of clothes at the hotel to surprise Fox, whom he met in town on New Year’s Eve. Since then, Fox has portrayed Balenciaga in most public outings — no different than Ye’s estranged wife, Kim Kardashian. (Notably, the keen fashion eye José Criales-Unzueta shown, most of the clothes Fox wore in the shoot were from Diesel, not Balenciaga. Another breadcrumb, perhaps?)

This morning, Ye himself confirmed that a new collaboration is in the works, one between two of his current creative partners: Yeezy Gap Engineered by Balenciaga, an upcoming expansion in the contract. Ye’s 10 years with the central retailer fit Ye and Demna’s shared interests in utilitarian fashion and pop culture sensibilities. (And what says it better than a delicious, late-night, surprise celebrity couple photo session?) Vogue report says that the first drop is expected in June.


“There are very few people I know, especially of Ye’s caliber, who really understand my work very well,” says Demna. Vogue. “He made me get out of my comfort zone and become a better designer. There is no ego when we collaborate, just a shared drive to grow and do something great and new. ”

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