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Lamborghini sees India higher in its top 10 APAC markets


Lamborghini sold 69 units in India last year, seeing an 86% growth. Lamborghini says India has the potential to go further in the list of top 10 markets in the Asia Pacific region.

Via Automatic table HT
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Update on:
January 23, 2022, 03:29 ONLY

Lamborghini Huracan STO was launched in India last year.  (File image)
Lamborghini Huracan STO was launched in India last year. (File image)

Automobili Lamborghini is confident that India will rank higher in the top 10 markets in the Asia Pacific region as the company observes strong demand over the years in the country, a senior official at Automobili Lamborghini said. shared company.

Last year, the Italian luxury carmaker sold 69 units, achieving an 86% growth, taking its place in the company’s top 10 markets in the Asia Pacific region, however, it inferior to China, Korea and Japan.

China becomes the second-biggest market globally for the brand in 2021 with sales of 935 units, followed by South Korea with 354 units. In Thailand, Lamborghini has sold 75 units.

(Also read | Lamborghini says goodbye to internal combustion engines this year)

Automobili Lamborghini’s Asia-Pacific director Francesco Scardaoni said that India is among the top 10 countries in the Asia Pacific region in 2021 after Thailand, and the company believes the country has the potential to rank higher on the list. Apart from the top three markets, the company did not disclose the rankings of the APAC top 10 markets.

“In terms of the market, you can see how India is growing and of course this growth will also be forecast for the next few years… We are predicting really good numbers and positive, which means we have a really positive outlook for 2022 and 2023,” said Scaraoni.

(Also read | In 2021, Lamborghini sells more cars in Thailand than in India. But that could change)

Lamborghini reports that 2021 sales are the best ever, surpassing 2019’s record sales. In 2020, the brand sold just 37 units in India. Growth in India is expected to be driven by new products along with Urus SUVs, not only account for 50% of domestic sales, but also bring the company many first-time buyers.

“In a market like India, it’s the perfect car and the results show we’re on the right track. We are ready to let India grow further…we can and are willing to support new customers who are joining Lamborghini family,” added Scardaoni.

Date of first publication: January 23, 2022, 03:29 PM IST

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