Legendary journalist Salvo Nicosia died of a heart attack

Salvo Nicosia, Alberta Ferretti’s head of communications and fashionista once known on Instagram as The Be Bearded Publicist, has died aged 51.

Salvo Nicosia – Photo: Courtesy of Aeffe

A single celebrity in the fashion industry, Nicosia passed away in Milan on Thursday night, after spending several days in hospital, according to close friends.

“I am deeply saddened by the death of Salvo, with whom I have shared so many important moments in recent years. For me and for our entire company, this is a very serious loss of people and careers. In this moment of profound sadness, we extend our sincerest condolences to the Salvo family. Alberta Ferretti, founder of the Aeffe Group and creative director of the eponymous brand, said in a statement.

During his highly successful career, Nicosia’s last position was as communications director of the Alberta Ferretti and Pollini collections, a job held from April 2021 until his death. Nicosia joined the Aeffe Group in 2019 as director of VIP & celebrity relations, operating initially from its London headquarters.

“The Aeffe Group is saddened to announce the premature and dramatic passing of Salvo Nicosia,” the company added in a statement.

Nicosia’s departure has opened up a wave of comments on his Instagram account. “Too soon, dear Salvo. Designer Peter Dundas writes. Jeremy Scott wrote: “REST WELL KIND SOUL.”

Francesca Versace commented “Good memories with you; while Karla Otto wrote: “Gentle Soul Buon Viaggio.” Designer and stylist Giovanna Engelbert wrote: “My heart was broken. No words. A true gentleman in fashion is one of the kind.” Influencer and photographer Johannes Huebl commented: “Salvo, we love you so much. You’re gone so soon – so lucky to have you in our lives. Rest in peace.”

Salvo, as he was widely known, first rose to prominence during his 11 years as director of the famous Dolce & Gabbana group. His sense of humor and assertiveness earned him the title of “The ‘And’ in ‘Dolce & Gabbana’ in Hollywood,” as he deftly represents the Milanese brand worldwide.

He then spent eight years at the Karla Otto powerhouse, ending with their position as vice president of events and their famous big domo. Endowed with diplomacy and wit, Nicosia always seemed to be able to magically calm the ire of the imperial editors, who regularly hosted period shows and parties. Page. Studies in the political science department of the University of Florence in youth have clearly proven useful in the egotistical world of fashion.

In his final days, he returned to his homeland in Italy, living in Milan to oversee the media operations of Alberta Ferretti.

Easily recognizable by her dreamy beard, Nicosia has long been a noticed and perennial presence at all the gala events from Cannes to California. A naturally elegant dresser, Nicosia is also a social media star, amassing over 150,000 followers on her @thebeardpublicist account.

Small yet dynamic, elegant in matters of style and syntax, the multilingual and unusually charming Nicosia will be remembered by countless friends and colleagues. Those who knew and loved him will remember those moments of great glory.

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