Fashion

L’Oréal partners with Alphabet-owned Verily to develop research programs on “skin health”


Via

AFP

Translated by

Nicola Mira

Published



January 21, 2022

On Thursday, global cosmetics giant L’Oréal announced a partnership with Verily, the health division of Alphabet, the parent company of Alphabet Inc. Googleto develop research programs on “skin health”.

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According to L’Oréal, this partnership, “the first of its kind in the cosmetic industry,” is designed to create “two programs aimed at better understanding and deciphering the mechanisms of the process.” aging hair and skin”, as L’Oréal pointed out in a press release released on Thursday.

The first of these programs brings together L’Oréal’s scientific knowledge in skin care with Verily’s digital data expertise. The aim is to explore the links between skin aging, deep skin biology, and the full spectrum of environmental factors to which a person is exposed throughout their life (called exposomes in scientific parlance).

The second program aims to develop a digital diagnostic service for healthcare professionals, as L’Oréal has pointed out. L’Oréal and Verily will rely on “the development of new technologies and remote diagnostic solutions, such as sensors and artificial intelligence algorithms applied to dermatology and skin care.”

“Thanks to this partnership, we want to lead a new era of skin health, through technology and science, to enable people around the world to enjoy comprehensive, personalized programs. , the most powerful and precise for their skin at every stage of life. ,” speak Nicolas HieronimusCEO of the L’Oréal group, quoted in the press release.

Currently, 1.9 billion people in the world suffer from skin disorders (eczema, psoriasis, skin cancer, acne, etc.), and sometimes it is difficult for them to reach a dermatologist, L’Oréal said.

“Verily and L’Oréal believe in the transformative power of technology to deliver precision beauty and health,” said Stephen Gillett, president and COO of Verily.

Brian Otis, Verily co-founder, said: “Our collective approach has the potential to identify the right intervention based on data, supported by Verily’s technology and clinical science capabilities. combined with L’Oréal’s network of leading dermatology and beauty minds. quoted in the press release.

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