Colombian singer-songwriter Maluma is the star of Versace Spring/Summer 2022 campaign for men.
As part of the campaign, shown in camera roll, Maluma was photographed in a series of photos wearing Spring/Summer 2022 style outfits including fuchsia and blue outfits, as well as a burgundy jacket. Shot by photography duo Mert Alas and Marcus Piggott, Maluma also featured his dog Buda.
The 27-year-old star has previously collaborated with the Italian luxury brand, wearing the brand on stage and at the 2021 Met Gala, where he accompanied Donatella Versace on the red carpet, in an all-red cowboy-inspired leather suit.
His other forays into fashion include Olivier Rousteing’s limited edition ready-to-wear collection in collaboration with Balmain, which debuted in April. He also starred in the spring campaign this year. 2021 by Saks Fifth Avenue with Tiffany Haddish and featured in Balmain’s Resort 2021 menswear set, among other partnerships.
“When I first met Maluma, I immediately felt his energy and attractive personality,” Donatella said in a news release. “He’s a forward-thinking person and is never afraid to challenge himself. He’s the type of man who makes a difference and makes the world a better place – which makes him a Versace’s perfect man.”
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