Fashion

Mercedes-Benz joins Aura Blockchain Consortium


Translated by

Jennifer Braun

Published



May 22, 2022

Mercedes-Benz has joined the Aura Blockchain Consortium. The German conglomerate becomes the fifth founding member and the only car manufacturer, to join the global blockchain platform dedicated to the luxury industry, founded by major companies LVMH, Prada, Cartiera part of Richemont and the OTB Team.

The blockchain platform now consists of five members – Aura Blockchain Consortium

Launched last year, thanks to a secure digital format, the consortium relies on blockchain technology to ensure transparency and traceability of products and product sourcing, thereby increasing customer trust.

With the advent of the metaverse, the corporation has also accelerated its activities in developing a technical roadmap to include various NFT solutions (non-fungible tokens), always in line with the concept of cooperation concept “of luxury brands for luxury brands”.

“We are pleased to welcome Mercedes-Benz as our fifth founding member, coming from an entirely new sector of the luxury industry. This is a concrete step towards our overarching strategy to embrace all sectors of the luxury industry. […] We are sure that the Mercedes-Benz team will make a great contribution to our association and develop a unique innovative technology through the important opportunities that our solutions offer in relation to to our activities related to upstream and downstream solutions, as well as Daniela Ott, general secretary of the Aura Blockchain Consortium.

Speaking at a conference, Stefano Rossothe head of BVX (Brave Virtual Xperience), the cluster created by OTB to develop projects and content specifically for the virtual world, also welcomed the arrival.

“Mercedes-Benz is the first automaker to join us. They are very technical and will help us push boundaries in the alliance,” he said.

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