Felix Krause’s discovery that Meta’s Facebook and Instagram apps can track iPhone owners on websites not suitable for some people. Bloomberg report users have filed two proposed class-action lawsuits accusing Meta of evading Apple’s privacy practices Transparency app tracking (ATT) features and thus violates both federal and state laws prohibiting unauthorized data collection. Meta is said to have created a workaround by injecting tracking code into web pages when you use the browser in its app, allowing it to track activity regardless of whether you grant the app permissions or not. are not.
Apple introduced transparency of app tracking as part of Update iOS 14.5 released in April 2021. This technology allows you to tell apps not to track you and explicitly ask you to opt-in. Meta spoke out against it. It encourage users to allow trackingand warned that ATT could cost $10 billion in ad revenue this year.
Meta denied the allegations in a statement to Engadget. The company said both lawsuits are “groundless” and will defend itself “strongly”. It also states that its in-app browsers respect privacy decisions, including with respect to advertising.
The lawsuits are unlikely to reach class action status, which could result in compensation for many users. Whether the lawsuits succeed or not, they illustrate the tension between Meta, Apple and privacy advocates – Meta is determined to protect targeted advertising that drives its business , even as critics and rival companies objected more.
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