MG Motor sees a sustained demand dynamics and predicts sales will pick up significantly in the second half of the year as the semiconductor shortage problem can be resolved by then.
MG On Tuesday, Motor India announced that it sold 4,306 units in January, a growth of 20% in sales compared to sales for the first month of 2021. This is also a growth of 69% compared to sales. from December of last year.
While continuing to highlight the challenges faced by the global semiconductor shortage, MG Motor announced in a press statement that the sustained demand dynamics is a clear indication that the situation has likely to improve in the second half of this year.
The automaker also credits a strong response to the Astor, which was launched last year, as one of the reasons for its showing this past month.
MG Motor India made its debut here in 2019 and is now offering models like Hector, Gloster and ZS EV, in addition to Astor. The ZS EV is the only fully battery-powered option in the current lineup and it completed two years in the Indian market recently with around 4,000 customers. But all eyes will now be on a more affordable electric vehicle (EV) from MG that has been confirmed by the automaker for this year. This EV can be priced between ₹10 lakh and ₹15 lakh and will be the opponent of Tata Nexon.
The company is also reportedly planning to launch a facelifted version of the ZS EV this month. Reports suggest that the 2022 ZS EV could pack a 50kWh battery to provide a range close to the 500km mark.
But the main driver of MG Motor’s sales in India will still lie in the shoulders of products like the Hector, Gloster and now Astor. The three SUVs have different price points, but feature-packed cabins and sleek styling are two factors that make each a favorite among buyers.
Date of first publication: February 1, 2022, 09:53 AM IST