The future of Microsoft HoloLens is said to be uncertain as the company is struggling to come up with a consistent mixed reality strategy. Based on Business Insider, the tech giant abandoned its plans for what would be HoloLens 3 in recent months. At least one of the publication’s sources believes that’s the end of headphones. Additionally, sources say Microsoft has signed a partnership agreement with Samsung to develop a brand new mixed reality device, which has caused an internal split in the mixed reality division.
Microsoft spokesman Frank Shaw has denied that HoloLens is dead, however, calling it “an important part of the [the company’s] plans for emerging categories like mixed reality and supermarkets. “We remain committed to HoloLens and its future development,” Shaw added. ” Business Insider about the partnership with Samsung is reported.
Employees in the mixed reality unit the publication spoke to said different factions within the group were debating which areas to focus on. Some believe the team should double down on its own hardware, while others argue that it’s better to develop a software platform for software platforms that other companies can use. , like Windows OS.
There is also debate over whether Microsoft should continue to focus on making products for business customers or whether the tech giants should also make products for consumers. Some also argue that Microsoft’s mixed reality team should make military contracts. Rubén Caballero, former Microsoft executive of Apple to rent begins engineering equipment for HoloLens and other projects in 2020, reportedly wanting to focus on consumers and supermarkets. There’s clearly a confusion about the focus of the team as Microsoft lost 25 mixed reality employees to Meta in 2021, including veterans who have been with the company for more than 20 years.
However, one thing is clear: Microsoft has big plans for the metaverse. When it announced that it bought Activision Blizzard for $68.7 billion, it said the acquisition would provide the building blocks for the metaverse. Microsoft CEO Satya Nadella said: “Gaming is the most dynamic and exciting entertainment genre on all platforms today and will play an important role in the development of metaverse platforms.
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