Must Read: How Brands Are Bringing Customers Back, What’s Happening at Something Navy?

These are the stories that make fashion headlines on Fridays.

How brands are bringing customers back for more
With today’s oversaturated fashion and beauty market, brands are prioritizing and investing in getting existing customers to return for more sales instead of finding new customers altogether. fashion business report. This strategy involves making shoppers feel part of a brand and creating mutual loyalty — whether that’s through sending more coupons or creating a shopping community and system. reward system. {fashion business}