NBA redesigned its app for the TikTok era

The years 2022-23 The season is almost here and the league will begin a march on opening night with its iOS and Android apps. The new version focuses more on vertical videos, suitable for the modern age of social networks.

For one thing, it splits a page right from the TikTok playbook with a vertically scrolling For You feed, which will feature real-time highlights from ongoing games. Pages will be personalized with the help of Microsoft Azure and Azure AI (Microsoft is the NBA’s AI and cloud partner) and feature recommended content based on fan interests.

In addition, the league has integrated its subscription services, and NBA TV, go to the app. It says NBA League Pass members will have access to live streams of out-of-market games with higher video quality and lower streaming latency. Subscribers will be able to watch games with alternate camera angles, watch betting-focused stream versions and try analytics-driven options. There will also be Spanish, Portuguese and Korean commentary feeds.

Along with the app relaunch, the NBA has reduced the price of a League Pass subscription for a limited time. The standard plan currently costs $15 per month or $100 for the season and $20 per month or $130 for the entire season if you opt for the premium plan. This package includes access to NBA TV.

Elsewhere on the content front, the app will feature streams from pre- and post-match press conferences and media days, teams’ TV shows for League Pass games, and an episode show. focus on NBA culture and lifestyle. There will also be weekly shows focusing on highlights and betting. Pre-season international matches in Japan and Abu Dhabi will also be streamed live on the app.

You will have access to several archives, including a seven-volume set called Bloody Gold focused on running to the 2022 title of the Golden State Warriors. The first episode is now on the app. In Over the rock, Coming out in late November, you’ll get some insight into the NBA’s biggest up-and-coming stars, on and off the field. There will also be archival content, including documentaries, 500 classic games, and every Finale since 2000.

On top of that, the league is introducing a free membership program called NBA ID, which can be linked with an NBA League Pass subscription. NBA ID will provide benefits and rewards including original content and material from the league’s vault. Members will also have access to exclusive experiences from NBA partners, ticket deals, prizes from the NBA Pick’Em fantasy games, and more.

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