Netflix is testing a new feature that could stop the pervasive habit of sharing passwords outside of your household, the company announced Wednesday.
While Netflix’s terms of service say that accounts “must not be shared with individuals outside of your household,” the company does not currently enforce this policy. That changes with the introduction of a surcharge for sub-accounts – an experiment the company is starting in Chile, Costa Rica and Peru.
“We’ve always made it easy for people who live together to share their Netflix accounts, with features like separate profiles and multiple streams in our Standard and Premium plans,” said Chengyi Long, director of innovation. new product, said in a Posted on company blog. “While these are extremely popular, they also create some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – affecting our members’ ability to invest in great new TV shows and movies. ”
Long described two new features aimed at solving this problem: the ability to pay for sub-accounts, and the option to turn an existing user profile into an account or sub-account of its own.
Add an additional member: Members on our Standard and Premium plans will be able to add sub-accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, login and password – at a lower price: 2,380 CLP in Chile, 2.99 USD in Costa Rica and 7.9 PEN in Peru;
Transfer Profile to New Account: Members on our Basic, Standard and Premium plans can allow people who share their accounts to transfer profile information to a new or sub-account Additional membership – keep history view, My List and personalized recommendations.
This option will roll out over the next few weeks in three test countries. It’s currently unclear if Netflix intends to expand these features beyond Costa Rica, Chile, and Peru. Users in countries that currently share their profile outside of the household will be notified and may need to verify their account to log in.
“We will work to understand the utility of these two features for members in these three countries before implementing the changes anywhere else in the world,” Long wrote.
Wednesday’s announcement comes after Netflix raises subscription prices in North America earlier this yearmake all plans cost more from $1 to $2.