Next add to the beauty deal with an in-house brand

The UK’s booming beauty market has just gotten a little busier. High street retail giant Next developed a brand new brand called Woah.

Only available on the Next website, Woah presents 16 vegan skin care products designed to provide a “simple and easy step-by-step routine for morning and evening”.

Formulated for most skin types, the product includes micellar water, cleanser, serum, toner, eye cream, mask and moisturizer. They feature active and essential ingredients like hyaluronic acid, peptides and rose water, sourced from professional suppliers.

Independently tested by 60 women over a four-week period, Next says Woah’s skin care products include ingredients that are “scientifically proven to work”.

Next also says the range has been designed to work in tandem, offering six skin types: Calm (with cucumber extract); Soothing (scented with eucalyptus oil); Refreshing (with bergamot essential oil); Skin lightening (with grapefruit essential oil); Restoration (highlighted by lavender); and Hydrate (with natural rosehip oil).

Facial products include a cooling micellar water, a moisture booster cream, a Vitamin C serum that locks in moisture, a fast-absorbing revitalizing night serum with added retinol, and a multivitamin eye cream.

All products have been designed to create a step-by-step routine for morning and evening. Woah individual products retail from £8 for micellar water to £18 for serums.
The different kits include a facial cleanse for £8 and a three-step evening skincare for £32.50. An ultimate collection for £150 including 16 full-sized pieces.