The wait to drive a Mercedes home can be as long as nine months in India. The Mercedes models with the highest wait times include the GLS, S-Class Maybach, G-Class and GLS.
Who buys Mercedes in India? According to the German automaker, one in three customers has pockets deep enough to buy the brand’s most expensive models. These models all cost more 1 lowest price, from AMG, Maybach or Mercedes-Benz flagship models. What’s more intriguing is that Mercedes thinks sales of such models will continue to grow and cement its position as India’s top luxury brand for the foreseeable future.
The German carmaker says it is seeing rapid growth in premium vehicles, which contributed about 30% of its total sales in the first nine months of the year. As of September, Mercedes has sold 11,469 units, which is more than 11,242 units. German carmaker could sell in 2021.
Santosh Iyer, Vice President Sales and Marketing, Mercedes-Benz India, said, “If I look internally, we are seeing 68% growth in the TEV segment, which is the premium luxury segment. our leading, compared to overall growth of 28%. Today, 30% of our sales are in the most premium vehicles, cars on Iyer says that the luxury car market is often driven more by luxury entry-level cars,” he added.
Iyer thinks the trend will continue towards the demand for its more valuable models 1 crore can be increased from current 30% to over 40%. Mercedes cars in India, priced above the Rs-1 crore price point, include models like GLE 450, GLE400d, GLSGLS Maybach, S-ClassS-Class Maybach, G-Class, AMG E53E63 AMG and EVs like EQS and EQS53 AMG. The EQS sedan, the first Mercedes EV to be assembled outside of Germany, recently received more than 300 orders.
Iyer said supply issues will determine whether sales of such models will increase further in the coming days. “The availability of some of these most premium vehicles is also a supply challenge,” he said. We’ll have to wait and see, but clearly the strategy in India and globally is to increase our share of the premium car market. We are highly focused on being a true premium brand to push those segments much higher. “
Currently, Mercedes has an order backlog of nearly 7,000 units across its entire lineup in India. The wait to drive a Mercedes home can be as long as nine months in India. The Mercedes models with the highest wait times include the GLS, S-Class Maybach, G-Class and GLS.
First published date: October 17, 2022, 11:41 AM IST