Palomo Spain innovates office attire

“Tiburón” (shark) is how Spanish designer Alejandro Gómez Palomo decided to name the fourteenth collection of his global brand, Spanish Palomo. The Spring/Summer 2022 collection saw the maker reinvent the “business and preppy” wardrobe through a flawless parade held Friday, April 1, at Espacio Loom in Madrid.

To draw a parallel between “the sober lifestyle of an entrepreneur with their aesthetically rigid structure and the boredom they eccentrically flaunt by their desire for greatness,” Palomo attempted to Try to dive into the world of executives. This new creative incursion is inspired by cinematic and literary classics like ‘Prepare for success‘, ‘American Psycho’, and even ‘The Wolf of Wall Street’.

In Madrid’s financial district (Paseo de la Castellana), which is surrounded by the city’s most prestigious business offices, the Spanish Palomo admires its slim lines and silhouettes to match its attire. employee. The psychedelic prints, a glaring look at realities altered by drug consumption, place modest portions and match the city’s skyline with skyscrapers at dusk as context.

The financial world-inspired garments range from polo t-shirts to classic trench coats, as well as knit cardigans representing the Spanish label’s first foray into knitwear. All pieces are reinterpreted with the irreverent and satirical spirit that characterizes Palomo’s designs, in pique or dyed fabrics and gradient color palettes. Office uniforms have been reinvented through matte striped shirt fabrics or large prints created in the designer’s own studio.

The collection has moved to the bourgeois stage in the form of fox and sable jacket, also conceived in a lightweight marabou feathered version. Sportswear also comes through through tracksuits, polo t-shirts and sweatshirts suitable for the gym or even the sauna. Meanwhile, Levi’s range of tailored denim apparel includes more informal varieties.

“My goal is to liberate men from the conventional corset,” said the designer, who was a semi-finalist for the competition. LVMH The 2022 Awards, in an interview with the agency EFE, explained that “men now play a leading role; there are guys whose style attracts more attention than women.”

As for what he hopes to achieve in the future, Palomo commented that “branding is a working reality” and that he has “super mega projects” yet to be revealed. It remains to be seen whether his plans include a return to the Parisian catwalks, which have seen him triumph on numerous occasions.