Phoebe Philo to launch her new fashion label in September

Written by Fiona Sinclair Scott, CNN

When British designer Phoebe Philo announced she would be quitting her top creative job at luxury fashion house Celine in 2017, women around the world took a deep breath in unison.

She spent nearly 10 years at the brand developing a new vocabulary for womenswear — focusing on simple, wearable, beautifully crafted designs that helped her gain a devoted following. and numerous industry awards, including the 2011 CFDA International Designer of the Year.

Even if you can’t afford Philo’s clothes at Celine, you can still benefit from the run-down effect of her work, which has impacted more affordable retailers at that time.

Budget-minded Phoebe Philo fanatic is referred to her clean lines and chic flair in brands like H&M’s high-end sister Cos, for example.

While most creative directors are at the height of their house-hopping careers, Philo isn’t making such a move. She just stopped. And so – after years away from the limelight – the elusive designer’s announcement this week that she’s launching her new label in September is big news.

Models walk during the Celine Spring Summer 2017 show in Paris.

Models walk during the Celine Spring Summer 2017 show in Paris. Credit: Picture Patrick Kovarik/AFP/Getty

philo first signal she returned in July 2021. “Being in my studio and doing it again is both exciting and incredibly satisfying,” she said in a statement at the time. “I’m looking forward to getting back in touch with audiences and people everywhere.”
It was also announced that the new label of the same name will be supported by the LVMH group, which president and chief executive officer Bernard Arnault has called Philo “one of the most talented designers of our time”, in an interview with Daily women’s fashion at that time.

“Phoebe has contributed to the group’s success through her amazing creations for many years,” he continued. “With this in mind, I’m excited to partner Phoebe on her entrepreneurial adventure and wish her great success.”

A look from one of Phoebe Philo's final collections for Celine, introduced in March 2017.

A look from one of Phoebe Philo’s final collections for Celine, introduced in March 2017. Credit: Pictures of Estrop/Getty

Until this week, that’s all her eager followers have to go on. But on Thursday, an announcement popped up on Instagram through a New verified account.

“Our first collection will be revealed and available on our website,, in September 2023,” the post reads. “We will open registration in July 2023 and look forward to getting in touch after that.”

And with that, the fashion world rejoices. There were tons of love heart emoji reactions and comments below the post including “When Phoebes is ready (your sic)” from supermodel Naomi Campbell and “can’t wait” from the actor Tracee Ellis Ross.

Singer Lily Allen summed it up best by saying, “Don’t buy anything until September.”

So let’s get the two-minute noodle diet started as we save money for the most anticipated fashion launch of the year.

Top image: Phoebe Philo greets the audience after the Spring-Summer 2017 show for Celine.


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