Pitti Uomo 101 loses guest of honor Ann Demeulemeester

Translated by

Nicola Mira


January 7, 2022

The clouds are gathering at the world’s leading menswear show, Pitti Uomo. After Brunello Cucinelli announced its withdrawal yesterday, the Florentine event, set to open the menswear season on Tuesday, January 11, has lost another big name. Guest of honor Ann Demeulemeester has in fact decided to postpone the planned event to the next edition of the show, in June 2022.

Ann Demeulemeester premiered in Paris last September – © PixelFormula

Ann Demeulemeester, bought by Milanese businessman Claudio Antonioli in September 2020, announced in a brief note that it has decided to “celebrate its history under better circumstances”, wanting to wait Pitti Uomo’s summer session to organize his event.

The label planned to hold a lavish gala dinner on Wednesday, January 12 at the Stazione Leopolda venue, hosting a fashion and music show with looks curated from the new collections. most and archival items traces its nearly 40-year history, but with the spread of Covid-19 accelerating again, it has no choice but to cancel. With the proposed format of the event, it would be difficult to adhere to social distancing rules.

“The event we wanted to organize, shared enthusiastically with Claudio Antonioli and Ann Demeulemeester, is a celebration of fashion, music, entertainment and social engagement, in which everyone is a part. indispensable of the program with their interaction. Over the past few weeks, we’ve been trying to adapt the format for [health] the development of the situation, in order to ensure maximum safety for all involved in the production, but this caused the project to gradually lose its essence, until it no longer kept its original spirit its,” said Lapo Cianchi, head of communications and special events at organizer Pitti Immagine.

In a press release, Pitti Immagine said it “reluctantly” chose to postpone the event to June, noting that the 101st edition of the menswear show will take place as planned on the 11th. -13 January with 600 exhibitors. Pitti Immagine is well aware that withdrawals and other plan changes may occur before that time.

Since Monday, facing the fifth wave of the Covid-19 pandemic and the rapid spread of the Omicron variant, the fashion world has been affected by countless canceled events. In Paris, the international lingerie show SIL and Interfilière decided to postpone their presentation, as did Maison & Objet. In Italy, the international jewelry and jewelery show VincenzaOro has moved its January edition to March.

As for menswear week, both Milan and Paris have confirmed their shows. However, some labels have opted out of the stage shows, like Giorgio Armani, which canceled all shows scheduled for January in Milan and during Paris Haute Couture Week. .

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