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Price is key for Maruti Grand Vitara, rival of Creta, Seltos, HyRyder


The Maruti Suzuki Grand Vitara will come with the regular ICE avatar as well as mild hybrid and powerful hybrid variants. Toyota’s Urban Cruiser HyRyder will be its closest rival as Maruti aims to end the dominance of Korean SUVs.

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Update on:
September 23, 2022, 12:08 ONLY

The Maruti Suzuki Grand Vitara is the company's biggest launch in 2022 and is gearing up to dream big in a larger segment - the mid-size SUV category.  The company may be late, but it is very hot.
The Maruti Suzuki Grand Vitara is the company’s biggest launch in 2022 and is gearing up to dream big in a larger segment – the mid-size SUV category. The company may be late, but it is very hot.

Maruti Suzuki is set to announce pricing for one of its biggest launches of the year – the Grand Vitara SUV. While the automaker hasn’t revealed the exact date of the official pricing launch, it is expected to take place this month to get maximum traction ahead of the festive month. With about 54,000 pre-orders, early signs point to a challenge to other established rivals in the mid-size SUV segment. However, the success of the Grand Vitara depends on how attractive its pricing structure is.

The Maruti Suzuki Grand Vitara will be aimed squarely at Korean rivals such as the Hyundai Creta and Kia Seltos, the two best-selling SUVs in the mid-size segment. Both Korean SUVs, packed full of features, are priced in the 10.44 lakh sang 18,65 thousand. The Grand Vitara, which offers more powertrain options and features like Head-Up Display, AllGrip technology will likely cost a bit more than that range.

(See also: Maruti Suzuki Grand Vitara First Driving Review)

A hint about the price of the Grand Vitara can be judged from how Toyota Motor prices the Urban Cruiser HyRyder, the engineering cousin of the Maruti SUV. HyRyder prices start at 15.11 lakh (factory) for entry-level powerful hybrid variants. Top-spec V eDrive 2WD HYBRID launched almost 19 lakh (old gallery). Prices for mild hybrid versions are awaited.

While the Grand Vitara comes in both mild-hybrid and powerful hybrid variants, it also offers petrol manual with all-wheel drive technology. Base variants such as the Sigma, Delta and Zeta will be offered with both manual and automatic transmissions, and will most likely feature lower trims of the Creta and Seltos. Variants with e-CVT transmission and AllGrip badging are expected to cost more 15 thousand slabs.

The Grand Vitara will be equipped with a 1.5-liter Intelligent Electric Hybrid electric motor and a 1.5-liter Smart Hybrid powertrain. The option to choose a hybrid variant over the standard ICE variants will give the Grand Vitara and an edge over the Creta and Seltosoffered only in gasoline and diesel.

The Grand Vitara’s mild hybrid variants, including Sigma, Delta, Zeta and Alpha, will likely be priced between 11 lakh and 15 thousand.

Date of first publication: September 23, 2022, 12:08 PM IST



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